Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
Marketing. Advertising. How many times have you used them interchangeably in a sentence? We don’t blame you if you have – many people think they are the same thing, and in a lot of senses they are. Advertising is a part of the marketing world, but it has its own very...
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice new lipstick that matched her dress and brought out the blue in her...
When it comes to being found on Google, keywords are something you need to pay attention to. You’ve probably heard this term a lot. You might even be sick of it by now - but it is critical to your online success. Keywords are the backbone to many SEO strategies,...
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
Content marketing is an important aspect of any law firm's overall strategy. It can help to increase brand awareness, drive website traffic, and ultimately generate more leads. This article provides an ultimate guide to content marketing for law firms. It outlines the...
Creating a website for your business can be a daunting task. Whether it’s your first-ever website as a new business, or you’re rebranding and your site could use a refresh. If you’re stuck at the beginning stages, you might be scouring the internet to learn how to...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
Public Relations, or PR, has been a long-standing practice of managing the reputation of a business or individual in the media. Whether that’s promoting their work to influence public perception or managing difficult situations to mitigate damage. For a long time all...
Since 2020 and the real impact of the Covid-19 pandemic became apparent, online shopping has exploded in popularity. Many expected it to be a blip, and for shopping patterns to return to pre-covid levels as restrictions were eased. But here we are in 2024, and buying...