Blog
We like to look beyond the world of content and all things communication as, well, words make up pretty much everything that we do.
And we know how invaluable on-the-go info, stats and stories that you can access from wherever and whenever, are.
That’s why we can barely contain ourselves from hitting the keys to bring you the latest news, updates, insights and tidbits on a whole host of things we find interesting — and think you will too!
Happy Reading!
Featured Blog
Everything You Need To Know About Media/Press Relations In 2020
Find out how to make the most of media/press relations in 2020 and learn exactly what you need to do to boost the visibility of your brand and campaigns.
Popular Blogs
- What’s Happening in the Beauty Marketing Industry? The beauty marketing industry is a fascinating one because it has so many different layers. There a...
- Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e...
- Part 1: Ultimate Marketing Plan Template – The Executive Summary In this series of articles, we teach you how to create a marketing plan that will help you grow your...
- Social Media Influencers: What Are They? What Is Their Marketing Value? According to Freberg et al (2010), social media influencers, are a type of social media user who act...
- Part 4: Ultimate Marketing Plan – Pricing & Positioning In this series of articles, we look at the various sections you need to include in a marketing plan...
Latest Blogs
How to Make Your Copywriting Stand out in 2020
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad...
“The Impact of Marketing” by the Chartered Institute of Marketing (CIM): What Did They Find?
In this article, we discuss the main findings from the latest study by the Charted Institute of Marketing (CIM), “The Impact of Marketing Part 1: The Mission for Marketing (2020)”.
What Forces Are Driving Digital Marketing Trends in 2020?
Are you really ready for a new year of exciting advances in marketing? Technology continues its rapid onward march as we speak, and yesterday's top tips are old news before you've even had...
2020’s Biggest SEO Trends
Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international...
Make Your Content Work for You in 2020: Insights from the Latest Content Marketing Research
In this article, we look at insights from the latest content marketing research by the Content Marketing Institute.
Content Marketing Tools to Make Your Content Roar (2020 Edition)
In digital marketing, some things never change, and the founding principle has always been, “Content Is King”. Nothing supersedes this. The people change, the details change, the content marketing...
4 Trends to Make the Most of Your Content Marketing Strategies in 2020
Can you believe it? We are now in the 2020s. How is time passing that quickly? I'm not sure, but I know that we have to make the most of every second we have. And this includes making the most...
3 Big Content Marketing Trends to Reach Your Goals in 2020
In this article, we explore three key content marketing trends to improve your engagement rates in the coming year. Try to implement elements of each in your content and help create a content...
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