Blog
We like to look beyond the world of content and all things communication as, well, words make up pretty much everything that we do.
And we know how invaluable on-the-go info, stats and stories that you can access from wherever and whenever, are.
That’s why we can barely contain ourselves from hitting the keys to bring you the latest news, updates, insights and tidbits on a whole host of things we find interesting — and think you will too!
Happy Reading!
Featured Blog
How to Use Case Studies in Your Marketing
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Popular Blogs
- Part 1: Ultimate Marketing Strategy Template [Updated] – The Executive Summary In this series of articles, we teach you how to create a marketing plan that will help you grow your...
- Part 3: Ultimate Marketing Strategy Template [Updated] – Target Market Your target market is who you’re directing your marketing at, who you want to capture the attention...
- Why is Good Communication Important for Your Business? “Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer...
- Part 6: Ultimate Marketing Strategy Template [Updated] – Positioning and Pricing In our Ultimate Marketing Strategy series of articles, we look at the various sections you need to i...
- What You Need to Know About Online Buyers Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of market...
Latest Blogs
Everything You Need to Know About Maslow’s Hierarchy of Needs
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier...
The Art of Storytelling in Marketing
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep....
What Does A Copywriter Do?
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within...
The What, Why and How of Content Marketing
Marketing is a big word. Sure, it’s only nine letters long, but what it represents is absolutely huge—so it’s no surprise that many business owners struggle to work out what they should do. The good...
What are the 7Ps Of Marketing?
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the...
What you need to know about Social Media Influencers
What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media”. In this article, we’re going...
Everything you Need to Know to Produce Engaging Evergreen Content
Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content...
Why is Good Communication Important for Your Business?
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone...
![Part 10: Ultimate Marketing Strategy Template [Updated] – Marketing Metrics: Measuring, Modifying and Monitoring](https://lionspiritmedia.co.uk/wp-content/uploads/sites/3/2019/12/photo-of-people-doing-handshakes-3183197-scaled-e1580407917479-400x250.jpg "Blog 10")
Part 10: Ultimate Marketing Strategy Template [Updated] – Marketing Metrics: Measuring, Modifying and Monitoring
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm,...
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