Blog
We like to look beyond the world of content and all things communication as, well, words make up pretty much everything that we do.
And we know how invaluable on-the-go info, stats and stories that you can access from wherever and whenever, are.
That’s why we can barely contain ourselves from hitting the keys to bring you the latest news, updates, insights and tidbits on a whole host of things we find interesting — and think you will too!
Happy Reading!
Featured Blog
Our Exclusive Indie Beauty eBook with Croda is here!
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
Popular Blogs
- Part 1: Ultimate Marketing Plan Template – The Executive Summary In this series of articles, we teach you how to create a marketing plan that will help you grow your...
- Part 4: Ultimate Marketing Plan – Pricing & Positioning In this series of articles, we look at the various sections you need to include in a marketing plan...
- What’s Happening in the Beauty Marketing Industry?
- Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e...
- Why Good Communication Is Important for Your Business In this article, we are going to explore why communication strategies are important to business suc...
Latest Blogs
Black Lives Matter
Together with so many people around the world, we have been watching and reading about the protests over the death of George Floyd. The outrage and despair continue as the lives of so many black...
How to Create Content For Your Brand…That Roars
In this series on creating content that roars, we’re going to look at the biggest and best things you can be doing right now to engage with people. As more of us are tapping into our creativity and...
Everything You Need To Know About Media/Press Relations In 2020
Understanding the current trends in media/press relations in 2020 will help you expand your business reach and visibility. If you want greater exposure and a wider reach for your brand, you must...
How to Make Your Copywriting Stand out in 2020
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad...
“The Impact of Marketing” by the Chartered Institute of Marketing (CIM): What Did They Find?
In this article, we discuss the main findings from the latest study by the Charted Institute of Marketing (CIM), “The Impact of Marketing Part 1: The Mission for Marketing (2020)”.
What Forces Are Driving Digital Marketing Trends in 2020?
Are you really ready for a new year of exciting advances in marketing? Technology continues its rapid onward march as we speak, and yesterday's top tips are old news before you've even had...
2020’s Biggest SEO Trends
Every year, do you notice informational articles about SEO trends? There's a good reason for that. Google keeps companies on their toes by constantly changing their game. In fact, Google algorithms...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international...
Make Your Content Work for You in 2020: Insights from the Latest Content Marketing Research
In this article, we look at insights from the latest content marketing research by the Content Marketing Institute.
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