Digital Marketing Strategy

Our Digital Marketing Specialists create bespoke online marketing strategies for brands. We help you understand what it is your customers are looking for and finding new opportunities for your business.

Get in touch with us!

Why do you need a marketing strategy?

A marketing strategy is essential for any business that wants to succeed. It helps to define the brand, target customers, and create a plan for how to reach those customers.

A well-crafted marketing strategy can be the difference between success and failure for any business. It can help to create a competitive advantage, build customer loyalty, and boost sales.

Your content marketing efforts and communication credentials can have a powerful impact on how people engage with your products and services.

And it will save you time, that’s for sure. But, it does way more than that. Creating a successful content marketing strategy will boost your lead generation capabilities and deliver tangible ROI-driven and ROARing results for your business. It will enable you and your team to:


  • Reaps the rewards of being proactive, efficient and cost-effective (all at the same time)
  • Boost your competitive position in the market as you’ll know how you fair amongst your competitors
  • Take advantage of opportunities by using your content marketing strategy to quickly identify them
  • Measure results accurately, allowing you to react to situations rapidly, adapt when appropriate and respond
  • Celebrate your brand and identify your target audiences to up your rightful market share

    Are you looking for an effective digital marketing strategy to help your business increase its online presence and reach more potential customers?

    We can create and execute a digital marketing strategy that is designed to help your business reach its target audience, build brand awareness, and generate more leads and sales. We use targeted content marketing, social media campaigns, and search engine optimisation (SEO) to ensure maximum visibility and engagement.

    With a digital marketing strategy from Lion Spirit Media, you can reach more people, convert more leads, and grow your business faster. We’ll help you create unique and engaging content that resonates with your target audience and drives more traffic to your website.

    Contact us today to develop an effective digital marketing strategy for your business. We’ll work with you to create a strategy that meets your goals and helps you reach more customers.

    Content Marketing Strategy

    What do our Digital Marketing Strategy services include?


    We become your content marketing partner. If your marketing is not taking you closer to your long-term goals, let’s delve, discover and develop your strategy so that it does.

    We’ve found the most popular topics related to finding your roar, shouting about it and growing your business are all connected to what you want to achieve, so here are some of the things our Digital Marketing Strategy Service includes:

    Market Research

    The goal of market research is to understand the needs of your customers, which are shaped by their environment and what they perceive as valuable. Market research helps us understand the awareness of your brand and products so we can find new opportunities and adjust your new Marketing Strategy accordingly.

    Competitor Analysis

    Competitor analysis includes three steps: researching who your online competition is; analysing each competitor’s strengths and weaknesses, and deciding which competitors you should be striving to beat when designing your own marketing strategy. If you don’t know your competitors well enough, then you risk not knowing where to begin when trying to compete with them online!

    Review of current Digital Marketing

    We go through in-depth all of your current marketing activities so we both understand what is working and what isn’t. That way when your new Marketing Strategy is produced you know where to best spend your budget to maximise your ROI.


    We’ll combine all of this with our wide-ranging digital experience to recommend an integrated multi-channel digital marketing strategy designed alongside you. We will show you what can be achieved at and beyond your budget.

    Regular Reports and Analysis

    One of the major benefits of Digital Marketing over traditional marketing is that results can be measured. This means that new ideas can be tested, analysed and enhanced to further increase your ROI.

    Looking from the ‘outside-in’ gives us the clarity of thought often lost when juggling the everyday demands of a business. Our knowledge comes with the skills necessary to understand your business, the courage to ask real questions (the ones you may avoid asking yourself!), and the expertise to help you drive your business forward.

    Here at Lion Spirit Media, our Digital Marketing Strategy specialists know how to stop adding to the noise, and instead, have a positive impact. We create and present brand stories that engage with your ideal customers, cut through the irrelevant chatter and produce a powerful ROAR.

    How do we do it?

    The greatest digital campaign tactics integrate all of a company’s available channels. Lion Spirit Media specialises in multi-channel marketing techniques that involve services such as content writing, search engine optimization, paid ads, conversion rate optimisation, and digital PR towards achieving your goals.

    At the outset, we’d analyse any marketing activities you presently have in place and how we may utilise our services to enhance them. We’ve partnered with firms just like yours to provide a long-term strategy for their digital marketing and outline the critical channels and activities that will help them achieve their objectives.

    Our team has many years of expertise in marketing analysis, and are always up to date on the latest marketing trends, which enables them to create effective digital strategies.

    Website Copywriting Graphic

    What are the benefits of having a Digital Marketing Strategy

    1. Reach a Wider Audience: Digital marketing strategies enable businesses to reach a much wider audience than traditional marketing techniques. Through the use of social media, search engine optimisation, and other effective digital marketing techniques, you can easily increase your reach to potential customers.

    2. Cost-Effective: Digital marketing strategies are generally more cost-effective than traditional marketing methods. This is because you are able to target specific audiences, which means that you don’t have to waste money on reaching people who aren’t likely to be interested in your product or services.

    3. Measure and Analyse Results: Digital marketing strategies allow you to measure and analyse results in real time. This means you can make changes to your strategy quickly and easily in order to ensure that you are getting the most out of your digital marketing efforts.

    4. Build Brand Awareness: Digital marketing strategies enable businesses to build brand awareness quickly and easily. Through the use of effective content marketing and social media engagement, you can quickly build a highly visible presence online.

    5. Easily Adaptable: Digital marketing strategies are easily adaptable. This means that you can quickly and easily make changes to your digital marketing strategy in order to ensure that you are reaching the people who are most likely to be interested in your product or services.

    Answers to Your Questions

    What is digital marketing strategy?

    A digital marketing strategy is a comprehensive plan for leveraging digital channels such as search engine optimisation, social media, content marketing, email marketing and more to reach your target audience and promote your products or services. It involves creating a plan that outlines how you will use each channel, what content you will create, who your audience is and how you will measure success.

    What is the most effective digital marketing strategy?
    What are the benefits of digital marketing?

    The benefits of digital marketing include:

    1. Increased visibility and reach – With digital marketing, businesses can reach more people in a shorter amount of time.
    2. Lower costs – Compared to traditional marketing methods, digital marketing can be much more cost-effective.
    3. More engagement – Digital marketing enables businesses to interact with their customers in more meaningful ways.
    4. Better insights and analytics – Digital marketing provides businesses with useful data and insights that can help them make better decisions.
    5. Faster results – Digital marketing campaigns often provide faster results than traditional marketing methods.
    How do you create a digital marketing strategy?
    1. Define Your Goals: Before you create a digital marketing strategy, it is important to define your goals. Consider what you want to achieve through your digital marketing efforts. Do you want to build brand awareness, increase website traffic, generate leads, or something else?
    2. Research Your Audience: Understanding your target audience is essential to create an effective digital marketing strategy. Research your audience to understand their needs and preferences.
    3. Analyse Your Competitors: It is also important to analyse your competitors’ digital marketing strategies to understand what works and what doesn’t. 
    4. Choose Your Channels: There are many digital marketing channels available like SEO, PPC, social media, email marketing, etc. It is important to choose the right channels for your business.
    5. Create a Content Strategy: Content is a major part of any digital marketing strategy. Create a content strategy to ensure you are delivering the right message to your audience.
    6. Track and Measure Results: Lastly, it is important to track and measure the results of your digital marketing efforts. Use tools like Google Analytics to track your website traffic and conversions.

    “Working with Lion Spirit Media has given me peace of mind and so much time back into my life to do the things that I am good at. Writing is not what I am best at, I am a people person, so having someone who can understand me, my business and reflect into words what I want to say is priceless. I fully recommend their services.”

    Lorraine Tarbitten

    Owner, The LP Partnership


    Digital Marketing Strategies for Hampshire, London, the UK and beyond


    Our main offices are in London, but we provide our best digital marketing strategy services to brands all around the globe.

    You may already have a marketing strategy and key communication messages in place? Fabulous, we can work with you to form a digital marketing strategy that can be successfully integrated into your existing plans to ensure consistent, optimal ROI-driven and roaring results.

    Are you a startup making your first footprints in the digital jungle and need some support on where to begin? First off, congrats! We can help you develop a solid, proactive and success-inducing content marketing strategy by working with you to find and louden your ROAR.

    Or, if you’re already the leader of your pack and want to retain your position — while young, hungry and scrappy cubs are clipping at your paws — then we can help secure your place in the pride with a bespoke and comprehensive strategy. Make sure your ROAR continues to be heard.

    For more info on our digital marketing strategy services, give us a shout (or a roar!). We love talking. No question is too big or unimportant. If you fancy chewing the ear of an experienced and friendly content marketer for an hour, set up a free consultation now.

    Why should you outsource your Digital Marketing Strategy to our agency?

    Working with a digital marketing agency adds a new lens to your company. Our team approaches strategic difficulties with an inquisitive, exploratory mindset using the latest technologies. We’re not afraid to let you know where improvement is needed, but we’re also committed to ensuring that our suggestions are practical and consistent with your brand’s goals.

    Importantly, our breadth of experience in both organic and paid digital channels enables us to tap into years of expertise addressing a wide range of strategic issues. We will always advocate for the greatest technique for a particular goal and ensure that all of your available channels are utilised fully to meet your objectives.

    Our latest marketing strategy blogs

    Marketing Strategies For Beauty And Cosmetic Brands

    Marketing Strategies For Beauty And Cosmetic Brands

    Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...

    Let's Work Together!

    Lion Spirit Media is an experienced web design agency that provides custom web design services for businesses of all sizes.

    We have a team of talented designers and developers who understand the needs of businesses and are dedicated to creating visually striking and functional websites.

    We also offer a variety of additional services such as content marketing, SEO, and PPC solutions. Our services will ensure that your website is optimised for maximum traffic and that it is easy to navigate and use.

    With Lion Spirit Media, you can be sure that your website will be up to date with the latest technology and design trends, helping you to stand out from the competition.

    Ready to get started? Contact us today!