If you want to promote your business online, you’ll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you’re. It can be a little confusing: so before you engage any company to provide you with SEO support, you need to know 2 main things – what are SEO services, and what exactly do they include? And more importantly, what can you expect when you work with an SEO agency?
What Are SEO Services?
SEO services is the broad name for a range of services designed to optimise your business’s online presence for search engines. thence ‘search engine optimisation! There is a wide range of SEO services available, and it’s the- job of your SEO specialist to work what’s right for you and your business. A few of the common things offered as SEO services include:
- SEO strategy
- Content marketing On-page SEO
- Analytics tracking
- Off-page SEO
- Paid advertising
- Technical SEO
- Local SEO
- Keyword Research
What Does All That Mean?
Lots of technical jargon in there, so let’s break down the different areas of SEO into simple terms:
Looking under the hood of your website and making sure that all of the technical elements are working and optimised. These small things can have a big impact on your online performance, so technical SEO services will involve checking and optimising several of the elements that search engines consider when ranking your site. This includes things like:
- Page speed
- Broken links (external + internal)
- Crawl errors
- Site map accessibility
All of which will give you a strong foundation for your ongoing SEO efforts
On-page SEO is focused on user experience on your website, and optimising the content on your page with the right keywords. This is where SEO consultants may bring in other experts, like copywriters, to craft compelling content for your website that has the right keywords in the right density and the right places. On-page SEO is an ongoing process and needs to be done every time you add a new page to your website. It involves researching relevant keywords, making sure your on-page content satisfies the users’ search intent, building links and ensuring the content on the page is well structured.
Off- Site Optimisation
While on-site SEO is focused on your website, off-site optimisation is all about things that are happening off your website. That might sound a little counterintuitive, but stick with us. When we talk about off-site optimisation, were mainly talking about building links from authoritative and relevant sites to boost your domain authority. This process involves things like researching opportunities, strategising outreach, creating content for external linking and tracking leads.
Since search engine users are more focused on finding solutions in specific geographic areas, local SEO is all about ensuring you show up in the right places. It’s a great strategy for getting exposure for your business in the local area, and can help you rank well in mop results. Tactics for local SEO n include making sure you have local listings set up and consistent across all platforms, optimising ‘your site keywords for local search, and building links with local directories.
Monitoring + Maintenance
SEO is a constantly evolving field so many SEO companies will offer to monitor and maintain your SEO efforts. Some campaigns will turn around results in just a few weeks, while others can take several months or more to gild anything-Monitoring your SEO efforts allows you to see what is working well, and make adjustments to the things that aren’t: There are a number of different metrics SEO companies will use to measure your performance, and specialist software to track it all.
So Why Do I Need SEO Services?
SEO is an important part of your digital marketing strategy, and shouldn’t be left as an afterthought. The problem most business owners have is that SEO is a full-time job in itself and one that’s often left by the wayside. That’s why SEO consultants exist- they help support business owners in keeping their SEO efforts not just ticking over, but performing well for their business.
At Lion Spirit Media we handle almost every element of the business marketing machine- which means we understand how important SEO is at every stage. We work with a wide range of businesses to support their SEO efforts, from developing a strategy through to implementation and monitoring. If you would like to know more, just get in touch with the team today.