If you're a small business owner looking to generate more local leads, listicles can be your secret weapon. This highly shareable format makes content easier to read, improves engagement, and—when...
Blogging is something that every business should be doing, but many aren’t. Either they can’t find the time, they don’t have the skills in-house, or in many cases they simply aren’t aware of what a...
We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of...
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a...
It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda...
Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits....
As automation becomes more common, people are starting to worry about its effects on their livelihoods. Even governments are thinking up solutions to manage the potential job losses. They’re...