Our new lead magnet ebook for Indie Beauty Brands with Croda

Originally Published: 10 May 2023
Last updated: 10 May 2023
Written by: Nick Jolliffe

Reading Time: Less than a minute.

Categories: Content Marketing
New Croda ebook lead magnet Everything You Need to Know About Formulating for Indie Beauty Brands
Table of Contents

We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading ingredient supplier for indie beauty brands.

This ebook is ideal for indie beauty brands getting ready to launch, pivot, or grow. It covers a wide range of topics related to formulating, such as:

  • What makes a Good Formulation
  • How to Choose your ingredients
  • The A-Z of Product Development
  • Cross-category Fusion Innovation
  • What the regulations say
  • Formulation questions to ask

The ebook was created with the help of industry experts, including Yashi Shrestha, Head of Science and Research at Novi Connect; Chelsea Lewis, Founder of My Mommy Wisdom; Jennifer Hurtikant, Chief Science Officer at Prime Matter Labs.; Marni Dexter, Applications Manager at Croda.; and Kumpal Mehta, Applications Team Leader at Croda.

If you’re interested in learning more about working with contract manufacturers, download the ebook here.

We hope this guide will be useful for indie beauty brands. If you need help getting your expertise out there, we can help. Contact our team to learn more about creating an interview-led, research-driven ebook.

Contact Us Today

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