When Yardley London started selling lavender soap in 1770, they had no competition — and no need for marketing. Today, the beauty world couldn’t be more different. New brands launch every week, the digital space is crowded, and winning customer attention is a daily...
Looking to take your beauty brand to the next level? Whether you're running a salon, launching a skincare line, or growing an indie cosmetics business, knowing what's working in the beauty marketing world can give you a serious edge. In 2025, beauty brands that win...
In today's digital landscape, a salon's website is a crucial tool for attracting and engaging customers. By optimising your website, you can unlock its full potential and drive business growth. This article explores key strategies to enhance your salon's online...
In today's fast-paced salon industry, efficiency and customer satisfaction are crucial for success. With a comprehensive booking system, salon owners can revolutionise their operations, saving time, increasing productivity, and enhancing the overall customer...
There are a lot of social media platforms in the world. But when it comes to the beauty industry, there’s one that’s an absolute must – Instagram. The image-based platform has been the perfect place for any health and beauty business to thrive online, as it’s set up...
Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...