When Yardley London started selling lavender soap in 1770, they had no competition — and no need for marketing. Today, the beauty world couldn’t be more different. New brands launch every week, the...
Looking to take your beauty brand to the next level? Whether you're running a salon, launching a skincare line, or growing an indie cosmetics business, knowing what's working in the beauty marketing...
In today's digital landscape, a salon's website is a crucial tool for attracting and engaging customers. By optimising your website, you can unlock its full potential and drive business growth. This...
In today's fast-paced salon industry, efficiency and customer satisfaction are crucial for success. With a comprehensive booking system, salon owners can revolutionise their operations, saving time,...
There are a lot of social media platforms in the world. But when it comes to the beauty industry, there’s one that’s an absolute must – Instagram. The image-based platform has been the perfect place...
Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to...
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real...
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans,...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer...