When Yardley London started selling lavender soap in 1770, they had no competition — and no need for marketing. Today, the beauty world couldn’t be more different. New brands launch every week, the...
As a small business owner—whether you're a plumber, salon owner, solicitor, or tradesperson—you’ve probably heard conflicting advice about what’s “essential” for growing your business. But there’s...
If you’ve ever struggled to write copy that turns visitors into customers, you're not alone. Whether you're a plumber looking to book more callouts, a solicitor aiming to get more enquiries, or a...
Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of...
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a...
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to...