Why Social Media Is Important For Beauty Businesses

Updated: 27 July 2022
Why Social Media Is Important For Beauty Businesses

Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But why? Why are beauty brands investing so much time and money into social media, and is it giving them the returns they need?

The Numbers Say It All

If you boil the complex web of social media down to just numbers, we start to see one trend emerging. Social media isn’t a luxury for beauty and skincare brands – it’s essential and necessary for their survival. A few of the key figures are:

  • 45% of consumers find inspiration for new beauty purchases on social media
  • Nearly 60% of teenagers follow their favourite beauty brands on social media platforms
  • 62% of young people use social media to research beauty products before buying them
  • The most popular beauty content creator on YouTube has 24.8 million subscribers
  • 67% of beauty enthusiasts will turn to influencers before they make a purchase

On top of all of that, 82% of consumers have increased their social media consumption since the beginning of the pandemic, giving influencers a stronger and larger platform than ever before. Social media has never been more important for the beauty industry, so the only real question is where to be, not if you should be there. The good news is that according to recent surveys, beauty customers have some favourite social media channels to hang out on, so that question is fairly easy to answer too.

  • Instagram (82%)
  • Facebook (77%)
  • YouTube (59%)
  • Snapchat (39%)
  • Twitter (31%)
  • Pinterest (28%)

In other words, your brand needs to be on the most visual platforms, showcasing all of your products in their best light and building up a thriving community.

The Not-Numbers

If we move away from statistics for a second, we get another interesting insight into the reality of social media for beauty brands. And that’s that brands are actually a bit of a secondary user. The real stars of the beauty social media world are the users and the influencers. Since the advent of social media and advancements in mobile cameras, there has been more and more importance placed on appearance, particularly on the more visual platforms. In response, users are generating their own beauty content, sharing their skincare routines, hair care techniques, style preferences and makeup tricks. If you don’t believe us, just take a look at the beauty hashtag on Instagram – it’s one of the most popular hashtags on the platform, with over 500,000,000 posts and rising. 

What does this mean for beauty brands? It means they need to be on social media to connect with their target market and stay on the radar. To be tagged in the thousands of videos made using their products, to develop relationships with influencers who can send their sales soaring, and cultivate a community online of loyal followers who like, know and trust your brand name. In order to succeed in such a social-focused world, brands need to be present and visible.

Social Strategy For Beauty Brands

As with pretty much everything in the marketing world, it’s your strategy that determines your success. Just being on social media isn’t enough, you need to be doing something with it. Ideally, your social media strategy should be simple, clear-cut and straightforward. You need to understand who your target audience are, the kinds of content they create and view, and the influencers they turn to for recommendations. This information is essential, because it means you can develop a strategy that will hit all the right notes.

Plan your activities, be flexible and reactive to the ever-changing trends of online beauty, and dedicate time to creating content regularly. Have a way of tracking your results so you can see what’s working and what isn’t, and where your biggest audience base are. Make sure you’re active on every platform, even if it isn’t where your main audience hang out, to keep your brand consistent and visible across the internet. Use social listening tools to monitor your brand reputation, and have fun with your posting – after all, social media is supposed to be fun! And if you don’t know where to start, hire an expert to give you some guidance. At Lion Spirit Media we love working with beauty and skincare brands, helping them find their ROAR and making a statement in a very noisy marketplace. We have a range of strategies and approaches specifically tailored to beauty businesses of all shapes and sizes, all designed to showcase your products and encourage people to buy. So if you’re looking to make your mark on the beauty world, we’re the digital marketing agency for you! To find out more, just get in touch with the team today.

Contact Us Today

Get Your Paws on Great Content Marketing and Communications

Like this content? Please share it using the buttons on the left and follow us on our Social Networks below ?

Join the discussion!

Let us know what you think about this post below!

0 Comments

Submit a Comment

Your email address will not be published.

Popular Blogs

Related Blogs

How To Create A Digital Marketing Strategy For Your Beauty Business

How To Create A Digital Marketing Strategy For Your Beauty Business

Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...

Effective Ways To Increase Conversion Rate

Effective Ways To Increase Conversion Rate

You want more sales, right? Silly question – every business owner does! And to get sales, you need leads, which you can then convert into paying customers. That process – conversion- is the lifeblood of any marketing campaign, and your business can live or die by your...

Which Marketing Model Should You Use?

Which Marketing Model Should You Use?

We’re willing to be there are a dozen things you’ve been told to do as a business owner that are ‘vital to success.’ Some of them will be,, and others will be less important. Today we wanted to talk about something that many businesses dismiss in the early days...

Roaring Content Logo

Looking for Great Content for your website?

We created Roaring Content as a fixed price content solution for your web site.

We can write your blogs, web copy, and more!

Our blog post subscription service delivers content to you each month, our fixed price plans all include a bespoke content strategy and there is a solution for any budget.

Click Here to find out more

Need help with your Marketing?

At Lion Spirit Media we can help with your Digital Marketing.

From creating great bespoke content to your digital marketing strategy and SEO.

Send us an email or use the button below and we will get back to you.

Subscribe To Our Email Newsletter

Join our mailing list to receive an update on digital marketing news, exclusive offers, marketing tips, and updates from Lion Spirit Media.

We generally email once a month and promise not to send you any junk, you can unsubscribe at any time!

Thanks for Subscribing! Please check your email and click the link to confirm your subscription.

Pin It on Pinterest

Share This