Marketing Articles

Marketing? Pah! It Doesn’t Work On Me!

Marketing? Pah! It Doesn’t Work On Me!

From a marketing perspective, branding is all about psychology. Brands work hard to create positive ideas and feelings in people’s minds when they see, hear, or think about a product or business. These could be factual (e.g. Coke tastes sweet) or emotional (e.g....

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