Rank Higher With our Guide to Local SEO for Plumbers

Originally Published: 24 October 2023
Last updated: 29 May 2024
Written by: Nick Jolliffe

Reading Time: 12.63 minutes

Categories: Plumbing Industry
Rank Higher With our Guide to Local SEO for Plumbers

Looking to boost your online presence and attract more local customers? Look no further!

This comprehensive local SEO for plumbers guide will show you how to rank higher in search engine results using local SEO strategies.

With 87% of consumers using local searches to evaluate a business before making a purchase, it’s crucial for plumbers like you to incorporate local SEO into your digital marketing strategy.

By optimising your website for local search, you can increase your visibility and outrank your competitors.

Let’s dive in and discover how to dominate your local market with local SEO!

What is SEO for Plumbers?

If you’re a plumber looking to improve your online visibility and attract more customers, understanding SEO is crucial.

Local SEO, specifically designed for plumbers, focuses on optimising your website and online presence to rank higher in local search results.

It involves conducting keyword research to identify the most relevant and high-traffic local intent keywords, such as ‘plumbers near me’ or ’emergency plumber in [City].’

By incorporating these keywords into your website content, meta tags, and Google My Business listing, you increase your chances of showing up in the local pack, which is the map listing at the top of search results.

This enables you to connect with homeowners in your area who are actively searching for plumbing services.

Why Do Plumbers Need SEO?

Plumbers need SEO to increase their online visibility and attract more local customers. Here are four reasons why local SEO is crucial for your plumbing business:

  • Outshine your competitors: With local SEO, you can outrank your competitors in the search engine results pages, giving your plumbing business a competitive edge.
  • Target local customers: Local SEO allows you to target customers in your specific area who are actively searching for plumbing services. This helps you connect with your local community and build a strong customer base.
  • Boost your online presence: By optimising your website for local search, you can improve your online visibility, making it easier for potential customers to find and choose your plumbing services.
  • Increase your rankings: Implementing local SEO strategies can help improve your website’s ranking on search engine results pages, making it more likely for customers to click on your website and choose your plumbing business.

Local SEO Tips for plumbers – 5 Tips to improve your local search performance and help customers find you online

When it comes to local SEO for plumbers, finding the right keywords is crucial. Conduct local keyword research to identify the terms that potential customers are using to find plumbing services in your area.

Once you have the keywords, optimise your meta tags and website content to include them strategically.

Additionally, consider implementing local schema markup to provide search engines with more information about your business and improve your chances of ranking higher in local search results.


Tip 1 – Find the Keywords That Will Drive Business

Finding the right keywords is crucial for driving business through local SEO for plumbers. By identifying the keywords that your target audience is using in their searches, you can optimise your website and online listings to appear in relevant search results. Here are four key tips to help you find the keywords that will drive business:

  • Conduct keyword research: Use tools like Google Keyword Planner or SERanking(You can input the domain of your competitor to find popular keywords related to plumbing services in your local area in the form below, we have also produced a list of all the popular keywords for plumbers.
  • Analyse local competitors: Look at the keywords your competitors are targeting and see if there are any opportunities for you to optimise your website and listings.
  • Focus on long-tail keywords: Long-tail keywords, such as ’emergency plumber in [town]’ or ‘affordable plumbing services,’ are more specific and have less competition, increasing your chances of ranking higher in local SEO results.
  • Include location-specific keywords: Incorporate your town, city or neighbourhood name in your keywords to target local customers searching for plumbers in their area.

Local Keyword Research

Local keyword research is crucial for optimising your website and content for local searches.

Begin by brainstorming relevant keywords that potential customers might use when searching for plumbing services in your area. You can also use tools like the keyword planner tool to discover popular and high-performing keywords.

Focus on incorporating local intent keywords, such as ‘plumbers near me’ or ’emergency plumber in [town],’ into your website’s content. These keywords will help your website appear in local search results and improve your chances of ranking higher.

Additionally, don’t forget to optimise your directory listings with relevant keywords to further enhance your local SEO campaign.

Meta Tag Optimisation

Meta tags are snippets of code that provide information about your webpage to search engines. Here are some tips for meta tag optimisation in local SEO for plumbers:

  • Use relevant keywords: Include keywords related to your plumbing services and location in your meta tags. This will help search engines understand the relevance of your webpage to local searches.
  • Write compelling meta descriptions: Craft informative and enticing meta descriptions that accurately describe your services and encourage users to click on your website. If you are using WordPress then plugins like Rankmath can help you add meta tags and optimise your pages.
  • Include your business name and location: Incorporate your business name and location in your meta tags to enhance local SEO signals.
  • Optimise title tags: Create unique and keyword-rich title tags that accurately summarise the content of your webpage and attract users’ attention.

Local Schema

To further enhance your local SEO for plumbers and boost your website’s visibility in search engine results, it is essential to implement Local Schema markup. Local Schema is a type of structured data markup that helps search engines understand the content on your website and provide more relevant search results to users.

By incorporating Local Schema, you can provide search engines with valuable information about your plumbing business, such as your address, phone number, hours of operation, and customer reviews. This helps search engines rank your website higher in local search results, increasing your chances of being found by potential customers.

Again if you are using WordPress for your site Rankmath can add this schema to your site for you automatically. Website builders also have the ability to add this information to your site, check their documentation to find the details.

To improve your local SEO ranking as a plumber, it’s crucial to focus on getting citations and building links.

One effective strategy is optimising your Google Business profile by providing accurate and consistent information about your business.

Additionally, listing your business in online directories can help increase your online visibility and credibility.

Lastly, building a robust social media presence can help you connect with your local audience and generate valuable backlinks to your website.

Google Business Profile

Maximise your local SEO efforts by obtaining citations and building links for your Google Business profile. This will significantly improve your visibility and help your plumbing company achieve better SEO results, including appearing at the top of the results page with the map for local searches.

Google Map Pack for plumbing businesses

Here is our strategy to optimise your Google Business profile:

  • Ensure all contact information is accurate and up to date
  • Add high-quality photos of completed plumbing projects
  • Write a detailed and keyword-rich business description
  • Encourage satisfied customers to leave positive reviews
  • List all services offered by the plumbing business
  • Regularly update business hours and special offers
  • Utilise Google Posts to share company updates and promotions
  • Respond promptly to customer enquiries and reviews and encourage your customers to leave a review
  • Use Google Insights to track profile performance and make data-driven decisions

Local Directories

Start by listing your plumbing business in reputable local directories to obtain citations and build links for better local SEO. Local directories play a crucial role in improving your online visibility and increasing your chances of ranking higher in local search results. By getting listed in these directories, you not only gain valuable citations that validate your business’s existence, but you also have the opportunity to build quality backlinks that signal credibility to search engines.

Get citations from reputable local directories: Listing your business in directories like Yelp, Yell, and FourSquare will provide valuable citations that boost your local SEO.

Read more: The Best Directory Sites for Plumbers

Build A Social Media Presence

Boost your local SEO efforts by actively engaging on social media platforms. Building a strong social media presence is crucial for plumbers looking to rank higher in local search results. Here are four reasons why social media is essential for your local SEO strategy:

  • Increased brand visibility: By maintaining an active presence on social media, you can reach a wider audience and increase awareness of your plumbing services.
  • Customer engagement: Social media allows you to interact directly with your customers, building trust and loyalty. Responding to customer inquiries and reviews shows that you value their feedback.
  • Building citations: Sharing your website and contact information on social media platforms creates additional citations for your business, which can improve your local SEO rankings.
  • Link-building opportunities: Social media provides opportunities to share content and earn backlinks, which can improve your website’s authority and visibility in search results.

Tip 3 – Reviews


Improve your local SEO rankings by encouraging customers to leave reviews for your plumbing business.

Positive reviews play a crucial role in boosting your local SEO efforts. When prospective customers search for a plumbing service in their area, search engines take into account the number and quality of reviews your business has received.

Positive reviews not only enhance your business profile but also establish trust and credibility among potential customers. They act as social proof, reassuring people that your plumbing services are reliable and of high quality.

Encourage your satisfied customers to leave reviews on platforms like Google My Business, Yelp, and Facebook.

Tip 4 – Create a blog

Create a blog to enhance your local SEO efforts and establish your plumbing business as a trusted source of information for potential customers. A blog can significantly improve your local SEO strategy by attracting more visitors to your website and increasing your online visibility. Here are four reasons why creating a blog is essential for your local SEO:

  • Boost your website’s visibility: A blog allows you to optimise your content with local keywords, making it easier for your target audience to find you in Google searches.
  • Establish credibility: By providing valuable and informative content related to plumbing, you position yourself as an expert in your field, building trust and credibility among potential customers.
  • Engage with your audience: A blog gives you the opportunity to engage with your audience by allowing comments and feedback, fostering a sense of community and belonging.
  • Drive more traffic to your website: Regularly updating your blog with fresh and relevant content can attract more visitors to your website, increasing the chances of converting them into paying customers.

Tip 5. Tracking your Results


To effectively monitor the success of your local SEO efforts, tracking your results is crucial for plumbers. Tracking allows you to analyse your website’s performance, identify areas that need improvement, and make strategic decisions to rank better in local searches.

One important tool to use is Google Search Console, which provides valuable insights into how your website is performing in search results. It allows you to track your website’s visibility, monitor keyword rankings, and identify any issues that may be affecting your local SEO.

Additionally, tracking your results will help you measure the effectiveness of your link-building efforts, ensuring that you’re targeting the right websites to build quality backlinks.


Frequently asked questions

Why is SEO important for plumbers?

Boosting your online visibility and reaching more potential customers is essential for plumbers, making SEO a crucial aspect of your digital marketing strategy. Here’s why SEO is important for plumbers:

  • Increased visibility: With local SEO, you can rank higher in search engine results pages, making it easier for potential customers to find you when they search for plumbing services in their area.
  • Targeted audience: Local SEO allows you to target specific geographic locations, ensuring that your website appears in front of the right audience – people who are more likely to need your services.
  • Competitive advantage: By optimising your website for local search, you can stand out from your competitors and gain a competitive edge in the plumbing industry.
  • Trust and credibility: When your website appears at the top of search results, it builds trust and credibility among potential customers, as they perceive you as a reputable and reliable plumbing company.

How Much Should I Pay for Local SEO for Plumbers?

The cost of local SEO for plumbers can vary depending on several factors. One important factor is the competitiveness of your local market. If you’re in a highly competitive area, you may need to invest more in order to outrank your competitors.

Another factor to consider is the scope of your SEO campaign. Are you targeting a specific neighbourhood or city, or are you aiming for a wider geographical area? The more extensive your campaign, the higher the cost may be.

Additionally, the services included in your local SEO package can affect the price. Some packages may include website optimisation, content creation, and link building, while others may focus solely on optimising your Google My Business profile.

It’s important to find a reputable SEO agency that can provide a tailored package to meet your specific needs and budget. Remember, the cost of local SEO is an investment in your business’s online visibility and will lead to increased website traffic, more potential customers, and higher conversion rates.

At Lion Spirit Media, we specialise in SEO for local businesses like plumbers and have many years of experience in the industry, we have achieved increases in organic search traffic of more than 300% for our customers within 3 months and we have an SEO package to suit any budget.

What is an example of a local listing?

What is an example of a local listing?

An example of a local listing could be a business profile on Google My Business. This listing includes important information about a business such as its name, address, phone number, hours of operation, and customer reviews. It also often includes photos, a website link, and a map location to help customers find and learn more about the business.

Another example would be adding your business to directory websites like Yelp, Yell, and FourSquare.


In conclusion, implementing local SEO strategies is essential for plumbers looking to boost their online presence and attract more local customers. By optimising your website for local search, you can increase your visibility and outrank your competitors. You can find out more about SEO by reading our full guide to SEO for Plumbers.

From optimising keywords to obtaining citations and building links, and tracking your results, this comprehensive guide has provided you with the necessary steps to achieve online success.

Don’t miss out on the opportunity to dominate your local market and attract more customers to your plumbing business. If you are looking for help getting your business found online, get in touch with us today.

Contact Us Today

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