10 Best plumbing website designs (and two bad ones)

Originally Published: 8 November 2023
Last updated: 29 April 2024
Written by: Nick Jolliffe

Reading Time: 12 minutes

10 Best plumbing website designs (and two bad ones)

Are you a plumber in need of a website that will wow potential customers? Look no further! In this article, we will share the 10 best plumbing website designs that are sure to make your business stand out.

With a user-friendly interface, responsive design, and captivating visuals, these websites have it all. By incorporating these design elements into your own website, you can attract more customers and take your plumbing business to the next level.

Don’t miss out on this opportunity to shine!

Best Plumbing Websites in the UK

If you’re looking for inspiration for the best plumbing websites, here are some examples that showcase effective design elements.

These websites have been carefully designed to provide a professional and engaging experience for visitors. They incorporate the best plumbing website design practices to ensure that potential customers can easily navigate the site and find the information they need.

These plumbing websites all feature responsive layouts, meaning they adapt to different screen sizes, including mobile devices. With user-friendly navigation, consistent branding, and engaging calls to action, these websites are designed to convert visitors into customers.

They can also include contact information and online booking options, making it easy for potential clients to get in touch and schedule services.

If you like the style of any of these sites, then get in touch with us, and we can create something similar for your business!

1. Simon Birch Plumbing and Heating 

Simon Birch Plumbing and Heating 

What we like:

  • Attractive modern design
  • Call to action throughout the site to encourage the user to get in touch
  • Sticky header

2. Ace Plumb

Ace Plumb

What we like:

  • Full-screen design
  • Has started to carry out local SEO work for specific locations
  • Includes a blog to drive more traffic

3. Premier Heating

Premier Heating

What we like:

  • Clean design
  • Use of video on the home page
  • Separate pages for different services

4. R.J. Plumbing and Heating Ltd

R.J. Plumbing and Heating

What we like:

  • Showcases customer reviews for social proof
  • Contact details easily visible and clickable on each page

5. Amanzi


What we like:

  • Animation on the home page
  • Boiler quote generator on the site
  • Plenty of written content

6. GK Plumbing 

G.K Plumbing

What we like:

  • Optimised for multiple locations and services
  • Links directly to call that stick to the top of the page
  • Social media links 

7. Elmbridge Heating and Plumbing

Elmbridge Heating and Plumbing

What we like:

  • Good use of animation
  • Slide in menu
  • Clear font size

8. Reading Heating Solutions

Reading heating solutions

What we like:

  • Good Local SEO practices
  • Lots of high-quality images

9. JLN Plumbing

JLN Plumbing

What we like:

  • Online booking form
  • Live reviews feed from Google

10. East Goscote Plumbers

East Goscote Plumbers

What we liked:

  • Sharp design
  • Good use of animation to draw the eyes
  • Live reviews from Facebook and Google
  • Good local SEO practices

2 examples of plumbing websites that aren’t following best practice

Bad Plumbing website design

The problems with this site are:

  • Not responsive, most searches for plumbers come from a mobile device, Google won’t rank sites like this highly in the mobile search results as it’s very difficult to read on a small screen.
  • It doesn’t use https, this has been a Google ranking signal since 2014.
  • It doesn’t use the full width of the screen, this is because the site isn’t responsive, always use the space you have! 
  • The design looks dated.

While writing this article, we also found the site below:

Bad one page website design

This site is a single page that has been around for about 10 years without any updates!

Both of the above sites are in need of a redesign to take advantage of the latest technologies especially now that most users searching for plumbers will do so from their phone.

Why does you plumbing business need a website

Your plumbing business needs a website to establish a strong online presence and attract potential customers. In today’s digital age, people turn to the internet to find information and services they need, including plumbers.

A professional plumbing website can showcase your expertise, services, and contact information, making it easy for customers to connect with you. It allows you to provide detailed information about your plumbing services, such as repairs, installations, and maintenance.

A well-designed website can also help build trust and credibility with potential customers, as it reflects your professionalism and attention to detail. Additionally, having a website allows you to reach a wider audience and compete with other plumbing businesses in your area.

With the help of a website builder, creating a professional plumbing website has never been easier, however it is important that you have researched the content that your website will need to perform well. This is where a web design agency like Lion Spirit Media comes in.

What does the perfect plumbing website need

A responsive website design

To ensure your plumbing website is effective and user-friendly, a crucial design element is a responsive website design. A responsive design means that your website automatically adjusts to fit the screen size of the visitor, whether they’re using a desktop, laptop, phone, or tablet. This is essential because more and more consumers are using their cell phones to search for home services, including plumbing. If your website doesn’t look good and load quickly on any device, you’re missing out on potential business.

A responsive design ensures that your plumbing website is accessible and visually appealing to all users, regardless of the device they’re using. It’s a key component of creating a user-friendly website that promotes a positive user experience.

User-friendly navigation

Achieving seamless navigation is essential for creating the perfect plumbing website. A user-friendly navigation system ensures that visitors can easily find the information they need, leading to a positive user experience and increased engagement. Here are some key elements to consider for effective website navigation in the context of plumbing websites:

Key ElementsDescription
Clear Menu StructureA well-organised menu structure with clear categories and subcategories helps users navigate easily.
Search FunctionalityIncluding a search bar allows users to quickly find specific information or plumbing services.
Contact InformationPlacing contact details prominently helps users get in touch with your plumbing business effortlessly.
Service PagesDedicated pages for different plumbing services make it easy for users to explore and choose options.

Consistent Branding

Consistent branding is an essential element that a perfect plumbing website needs to create a strong and recognisable identity for your business. Here’s why it’s important:

  • Establishes Trust: Consistent branding helps build trust with your audience. When your website reflects a cohesive and professional image, customers are more likely to trust your plumbing business and the services you offer.
  • Brand Recognition: Consistent branding makes your website easily recognisable. Using the same logo, fonts, and colors throughout your site helps customers associate your brand with your services, making it more likely that they’ll choose you over your competitors.

Having a consistent branding strategy is crucial for a successful plumbing website. It not only helps establish trust with customers but also creates a strong and recognisable identity for your business.

Defined service area

Make it easy for potential customers within your service area to find a plumber by clearly listing the cities and neighborhoods you serve. When people are dealing with plumbing issues, they want a quick and convenient solution. By clearly stating your service area on your website, you’re ensuring that customers in your target location can easily find you.

This is especially important for local plumbing companies who want to attract customers in their specific area. Listing the cities and neighborhoods you serve not only helps potential customers find you, but also helps search engines understand where your business operates.

This increases your chances of appearing in relevant search results when people in your service area are looking for a plumber.

Engaging calls to action (CTAs)

To optimise your plumbing website for conversions, include engaging calls to action (CTAs) that prompt visitors to take action. A well-designed and effective plumbing website needs compelling CTAs that encourage visitors to engage with your business.

Here are two ways to create engaging CTAs for your plumbing website:

  1. Clear and Action-Oriented Language:
  2. Use phrases like ‘Call Now,’ ‘Get a Free Quote,’ or ‘Book Service’ to clearly indicate what action visitors should take.
  3. Create urgency by incorporating time-sensitive language such as ‘Limited Time Offer’ or ’24/7 Emergency Service.’
  4. Eye-Catching Design:
  5. Use contrasting colors and bold fonts to make CTAs stand out on your website.
  6. Incorporate visually appealing buttons or banners that grab visitors’ attention and compel them to click.

Contact information

When discussing the importance of contact information on a plumbing website, it is essential to provide clear and easily accessible ways for potential customers to reach out to you. This allows them to quickly and conveniently inquire about your plumbing services or schedule an appointment. Here is an example of how contact information can be presented on a plumbing website:

Contact MethodDetails
Phone Number01234 123456
Email[email protected]
Live ChatClick here to chat with a representative
Contact FormFill out the form on our website

With the email address and the phone number make sure they are clickable, a lot of users will be on their phone. If they can click the number then they will be able to easily call you.

Including links to your social media profiles is an important element for creating the perfect plumbing website, enhancing your online presence, and connecting with potential customers. Here’s why it matters:

  • Boost your online presence: Social media platforms like Facebook, Instagram, and Twitter have millions of active users. By linking your plumbing website to your social media profiles, you increase your visibility and reach a wider audience.
  • Engage with customers: Social media provides a platform for direct communication with your customers. By linking your social media profiles, you can engage with your audience, answer their questions, and build strong relationships.
  • Showcase your work: Social media is a great platform to showcase your plumbing services and projects. By linking your profiles, potential customers can see examples of your work, testimonials, and reviews from satisfied clients.

Frequently asked questions

When does your plumbing website need a redesign?

If you’re experiencing a decrease in website traffic, a high bounce rate, or a lack of leads, it may be time for a redesign of your plumbing website. Redesigning your website can help improve its performance and attract more potential customers.

Here are some signs that indicate your plumbing website needs a redesign:

  • Outdated design: If your website design looks old and unprofessional, it’s time for a refresh. A modern and visually appealing design can make a great first impression and keep visitors engaged.
  • Non-responsive design: If your website isn’t mobile-friendly and doesn’t adapt to different devices, you’re missing out on a large portion of potential customers who use mobile devices to search for services.
  • Ineffective navigation: If visitors struggle to find the information they need on your website, they’re likely to leave and look for other options. A user-friendly navigation system is essential for a positive user experience.
  • Inconsistent branding: If your current design doesn’t match your branding or if you’ve recently rebranded, a redesign is necessary to maintain a consistent and cohesive brand image.
  • Lack of conversion opportunities: If your website doesn’t have clear call-to-action buttons or forms to capture leads, it’s time to redesign and optimize it for lead generation.
  • Poor performance: If your website takes too long to load or has technical issues, it can negatively impact user experience and lead to a high bounce rate. A redesign can address these issues and improve website performance.
  • Changing business goals: If your business goals have evolved and your current website no longer aligns with those goals, a redesign can help realign your online presence with your new objectives.
  • Competitor comparison: If your competitors have more modern and user-friendly websites, it’s time to invest in a redesign to stay competitive and attract more customers.

What pages should your plumbing website have

Generally, we recommend a website has, as a minimum:

  • Home
  • About Us
  • Services (Separate page for each one)
  • Contact

These pages should be optimised for your primary location, the site can then be built for more locations, you can find out more about why in our guide to SEO for plumbers.

To provide valuable information to potential customers, your plumbing website could include a frequently asked questions (FAQ) page. This page is essential because it addresses common concerns and provides answers to questions that customers may have about your services. By including an FAQ page, you can save time by addressing common inquiries upfront and alleviating any doubts or uncertainties that potential customers may have.

Your FAQ page can cover a range of topics, such as pricing, service areas, warranties, and emergency response times. Be sure to organise the questions in a clear and concise manner, making it easy for visitors to find the information they need. Additionally, consider adding a search bar to make it even more convenient for users to navigate through the FAQs.

How do I create a plumbing website?

Looking to create a plumbing website? Here’s how you can get started.

If you are creating a site yourself, then use a builder like Squarespace or Wix; these are very beginner-friendly and guide you through the process. However, none of the designs we featured here were built on these platforms, and the reason for this is that they weren’t appearing in the search results (at least nowhere near the top).

This is because to design and build a website that will rank requires a lot of knowledge of what is required, and it takes time to learn this and to implement these best practices in the content and the design.

If you are just starting out, a website built on one of these platforms will be fine, but if you are really looking to grow your business, then you should consider using a specialist web design agency for plumbers.


In conclusion, creating a successful plumbing website is crucial for attracting potential customers and growing your business.

By incorporating design elements such as responsive design, user-friendly navigation, consistent branding, and engaging calls to action, you can make a significant impact on converting visitors into customers.

Additionally, showcasing your unique selling proposition, real images of completed jobs, and links to your social media profiles can further enhance your website’s appeal.

By implementing these strategies, you can create a plumbing website that stands out and drives your business forward.

If you are ready to have a website built for you or would like your site redesigned, then get in touch with us today.

Contact Us Today

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