Top Keywords for Plumbers and how to use them

Originally Published: 20 October 2023
Last Updated: 20 March 2024
Written by: Nick Jolliffe

Reading Time: 4.625 minutes

Categories: Plumbing Industry | SEO
Top Keywords for Plumbers and how to use them

Are you a plumber looking to boost your online presence and attract more customers?

Understanding and using the top keywords for plumbers is essential for improving your search engine optimisation (SEO) strategy.

In this blog post, we will explore the significance of keywords in SEO and provide you with valuable insights on how to effectively use plumbing keywords to enhance your online visibility.

Additionally, we will discuss the best tools available for finding plumbing keywords and highlight some of the most effective keywords for plumbing companies, including plumber keywords, bathroom installer keywords, heating engineer keywords, commercial/industrial keywords, and drainage contractor keywords.

Let’s explore and discover how to use keywords effectively to boost your plumbing business.

What is a keyword in SEO?

Understanding what a keyword is in SEO is essential for effectively optimising your plumbing website and improving its visibility in search engine results.

Keywords are specific words or phrases that users enter into search engines when looking for information or services. In the context of SEO for plumbers, keywords are crucial for attracting potential customers and increasing online visibility.

To find the right keywords for your website, conducting keyword research is essential. Tools like Google Keyword Planner can help you identify relevant keywords that your target audience is searching for.

Once you have identified the keywords, strategically incorporating them into your website’s content, titles, tags, URLs, and headings can improve your website’s search engine optimisation (SEO).

How to use plumbing keywords

To effectively utilise plumbing keywords, focus on incorporating them strategically throughout your website’s content and digital presence. Here are four key ways to make the most of your plumbing keywords:

  1. Optimise your website: Include plumbing keywords in your page titles, headings, meta descriptions, and URLs to improve your search engine ranking and visibility.
  2. Create informative content: Write blog posts, articles, and FAQs that incorporate plumbing keywords naturally. This won’t only provide valuable information to your audience but also boost your website’s relevance and authority.
  3. Leverage local SEO: Use location-specific plumbing keywords on your pages to target customers in your area. This will help you attract local clients and increase your chances of appearing in relevant local searches.
  4. Stay up-to-date with SEO trends: Regularly monitor and analyse the performance of your plumbing keywords using tools like Google Analytics. Adjust your strategy as needed to ensure you’re targeting the right keywords and reaching your desired audience.

Read our complete guide to SEO for plumbers to learn more about optimising your website for search.

Best tools to find plumbing keywords

To find the best plumbing keywords, you can utilise various tools that will help you identify the most relevant and high-performing terms for your business.

One of the top free tools is Google Keyword Planner, which provides valuable insights into commonly searched keywords for plumbers. By entering relevant terms or even a competitors website, you can discover top keywords and their search volumes.

If you have the budget another useful tool is SEMrush, which allows you to analyse your competitors’ keywords and identify opportunities to outrank them. 

Additionally, Moz Keyword Explorer provides in-depth data on search volume, difficulty, and organic click-through rates for plumbing keywords. Both of these tools are quite expensive though and a large amount of the data that they have within them is also available in Google Keyword Planner so definitely start there.

Lastly, don’t forget about Google Trends, which shows the popularity of specific terms over time, helping you understand seasonal trends and adjust your SEO strategy accordingly.

Best keywords for plumbing companies

When it comes to finding the best keywords for your plumbing company, we have broken them in to categories below so you can pick the ones that best suit your services.

We have also produced a spreadsheet with the best keywords for plumbers within it click to download it.

Plumber keywords

KeywordApproximate monthly search volume
Emergency plumber12100
Leak detection2900
Blocked sink2400
Plumbing services1300
Plumbing service1300
Plumbing company880
water softener installer880
Commercial plumbing720
Toilet replacement720
Toilet installation590
Shower Repair590
Toilet repair320
Tap Repair320
Plumbing contractors320
pipe repair320
Sump pump installation140
Tap Installation140

Bathroom installer keywords

KeywordMonthly Search Volume
Bathroom renovation4400
Bathroom installer3600
Shower Installation1600

Heating engineer keywords

KeywordApproximateMonthly Search Volume
Boiler servicing22200
gas safety certificate12100
water heater servicing8100
Boiler Repair6600
Heating engineer2900
Underfloor heating installation2400
Boiler Repair Emergency2400
gas safety certificate landlord2400
air source heat pump installation2400
landlords certificate1900
Radiator installation880
central heating engineer590
central heating repair390
Water heater repair320
Renewable heating320
air source heat pump servicing320
Heating installation260
Water heater installation210
Gas pipe installation90
Heat pump repair70

Commercial / Industrial keywords

KeywordApproximateMonthly Search Volume
Commercial plumbing590
commercial boiler installation210
commercial heating installation100
commercial boiler servicing390
commercial boiler repairs 170
commercial boiler services390
commercial gas engineers1000

Drainage contractor Keywords

KeywordMonthly Search Volume
Drain cleaning14800
blocked drains9900
Drain repair880
septic tank installation880
Drain installation390
septic tank repair210


In conclusion, understanding the top keywords for plumbers and how to use them is essential for attracting more customers and increasing online visibility.

By localising your SEO strategy, utilising specific long-tail keywords, and strategically placing keywords within your website, you can improve your online presence and brand awareness.

Monitoring and measuring the performance of your plumbing SEO keywords is also crucial for reaching the right audience and achieving desired results.

By implementing these strategies, you can enhance visibility, attract more customers, and grow your plumbing business. We understand that SEO is a big task though, so if you want help from our team with any part of marketing your plumbing business, get in touch with us today and book a free call to get started! 

Contact Us Today

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