The beauty industry is one of the biggest and fastest-growing sectors out there. New innovations are happening every day, and beauty brands big and small are making their mark on the space. This means that, unlike 10 years ago, there is now a lot of competition...
Beauty Industry Articles
Here you will find all of the posts in our Beauty Industry category. Find your Roar!
The Ultimate Guide To Skincare Marketing in 2024
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...
How To Create A Digital Marketing Strategy For Your Beauty Business
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
The Benefits of Content Marketing For Beauty Brands
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Why Social Media Is Important For Beauty Businesses
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
Top Tips on SEO For Beauty Brands
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
How To Market A Beauty Product
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...