We all know that the purpose of any marketing effort all comes down to one thing – leads. Even if your strategy is just to build brand awareness, it’s still the first step in the sales funnel with the ultimate goal of convincing new prospects to buy from you. If...
Around this time every year, you’ll see experts in every industry look forward and predict what the coming 12 months will hold. And content marketing really is no different. The last 2 years have been transformative in the world of content marketing, and so many...
As we move into 2022, there are a few content marketing trends that businesses should be aware of. In this blog post, we will discuss some of the most important trends to keep in mind as you plan your marketing strategy for the year. These trends will help you create...
We’re often asked about how important content is for a business, and if you can get away with doing nothing, or the bare minimum. And our answer is always the same – no. In the digital age, consistent content marketing is an essential part of your marketing strategy....
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
When it comes to blog posts, you’d be forgiven for thinking there’s only really one format for them. Most blog posts are written a lot like the one you’re reading now – information split into sections to tell and story. But in reality, there are lots of ways you can...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your industry knowledge in a way that isn’t totally focused on selling your...
When it comes to marketing your business, there are a lot of things you need to think about. To be honest, once you go down the marketing rabbit hole it’s easy to become overwhelmed with the number of things you could be doing to spread awareness of your business. But...
