Evergreen content has become a popular and prominent entry in content strategies and plans in recent years. Companies know it’s vital to balance the importance of engaging and valuable content sought-after by readers with relevant and search-optimised content that is...
It's 2021. January. We’ve had the first week back at work for many of us. Brainstorming, planning and calendars adorn our tables and walls – and bucket loads of coffee may well be high on the agenda to get us through it. As we’re all donning our Sharpies and creating...
![Part 3: Ultimate Marketing Strategy Template [Updated] – Target Market](https://cdn.lionspiritmedia.co.uk/wp-content/uploads/sites/3/2019/08/Target-Market-400x250.png)
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
In this series on creating content that roars, we’re going to look at the biggest and best things you can be doing right now to engage with people. As more of us are tapping into our creativity and entrepreneurial spirits in lockdown and finding new and innovative...
In this article, we look at insights from the latest content marketing research by the Content Marketing Institute.
In digital marketing, some things never change, and the founding principle has always been, “Content Is King”. Nothing supersedes this. The people change, the details change, the content marketing tools change, but the importance of content stays the same. To survive...
Can you believe it? We are now in the 2020s. How is time passing that quickly? I'm not sure, but I know that we have to make the most of every second we have. And this includes making the most of your business — and a big part of this is making sure your content...
In this article, we explore three key content marketing trends to improve your engagement rates in the coming year. Try to implement elements of each in your content and help create a content marketing strategy that'll make 2020 your most successful year yet. When...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...