We all know by now that copywriting is a very creative thing, and there is no one way to approach it or method to use that will produce great results 100% of the time. But just because it isn’t a paint-by-numbers craft, that doesn’t mean there isn’t science behind it....
When it comes to sales and marketing, there are a lot of funnel-shaped things. We’re not sure why funnels keep appearing, but they are certainly an effective model to work with! But as a marketing company, we are most interested in the marketing funnel, which is all...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
Digital marketing is a big world, and for many small business owners, it can be a bit intimidating. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
When it comes to marketing, there are hundreds, if not thousands of theories you can use. Some of them have been around a long time, some have been discredited, and others use modern tools to create sales techniques that only work in certain spaces. But there is one...
We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no different for your customers when they are buying from you. They have to...
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT analysis, but others are less well known – though no less valuable. Just one...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...
We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be...
