We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible marketing plan...
Marketing Strategy Articles
Part 9: Ultimate Marketing Strategy Template [Updated] – Marketing Goals and Conversions
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate Marketing...
Part 8: Ultimate Marketing Plan Template [Updated] – Marketing Budget, Offers and Giveaways
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
What is a Digital Marketing Strategy and Why Do You Need One?
A digital marketing strategy is vital for your business. In the last 15-20 years, how we market our businesses has gone through the biggest evolution ever. Changing customer demands have transformed how we find and connect with brands, and ultimately, make...
Part 5: Ultimate Marketing Strategy Template [Updated] – Unique Selling Points (USPs)
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
Part 4: Ultimate Marketing Strategy Template [Updated] – Competitor Research
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s...
Part 2: Ultimate Marketing Strategy Template [Updated] – Market Research
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Part 1: Ultimate Marketing Strategy Template [Updated] – The Executive Summary
In this series of articles, we teach you how to create a marketing plan that will help you grow your business. Part 1: The Executive Summary
Marketers: Bring Your A-Game With Insights From The Latest Content Marketing Research
Learn how to take your content marketing to the next level with insights from the latest content marketing research. PAN Communications “2019 Content Fitness Report”.