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Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
In this article, we discuss the main findings from the latest study by the Charted Institute of Marketing (CIM), “The Impact of Marketing Part 1: The Mission for Marketing (2020)”.
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
The beauty industry is huge and continues to grow year on year. As a result, research suggests that the global cosmetic market will grow 5.10% each year between 2018 and 2026, with the overall market value reaching a whopping $648.31 billion! There is fantastic...
Your understanding of the power of words is vital to brand success. Language shapes the way we see the world because it helps us make sense of the chaos. Through the ages, people have debated this idea, but now we have the science to support the claim. For...
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
Telling stories is just something we do. Stories are everywhere and our introduction to storytelling happens from our earliest moments on earth. From musical mobiles in our cradles and cots to nursery rhymes and children’s tales, in one form or another, storytelling...
From a marketing perspective, branding is all about psychology. Brands work hard to create positive ideas and feelings in people’s minds when they see, hear, or think about a product or business. These could be factual (e.g. Coke tastes sweet) or emotional (e.g....