The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
Marketing your plumbing business can be a daunting task. What digital marketing strategies should you employ? How do you know which ones to use for the best results? In this complete guide to digital marketing for plumbers, we will cover all of the digital marketing...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your...
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
In this article, we discuss the main findings from the latest study by the Charted Institute of Marketing (CIM), “The Impact of Marketing Part 1: The Mission for Marketing (2020)”.
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
