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What Does A Copywriter Do?

What Does A Copywriter Do?

If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...

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The What, Why and How of Content Marketing

The What, Why and How of Content Marketing

Marketing is a big word. Sure, it’s only nine letters long, but what it represents is absolutely huge—so it’s no surprise that many business owners struggle to work out what they should do. The good news is, there is a (fairly) simple solution that covers a lot of the...

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What are the 7Ps Of Marketing?

What are the 7Ps Of Marketing?

Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...

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