Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized business looking for new ways to reach your target audience without spending a small fortune, then you can’t really go wrong with an eBook. But what exactly is an eBook, how do you write one, and how can you make sure it generates leads for your business?
What is an eBook?
An eBook is exactly what it says on the tin – it’s a digital book. So no hardcovers or physical pages, but a digital download, usually a PDF or similar format, that can be viewed on any device. Sometimes an eBook is just a digital copy of a physically printed book (usually in fiction), but more and more businesses are turning to creating just digital eBooks. If you’ve ever downloaded something from a business in exchange for your name and email address, you’ve probably read an eBook.
eBooks are a simple way for businesses to create content. Whether you’re a business of 1 or 1 million, an eBook can be an easy way for you to get your message out there, expand your reach and showcase your target audience. eBooks can be used for anything from reports to price lists, and most importantly, for showing prospects that you understand their problems, and that you’re the right solution. For a long time now businesses have been using eBooks as a way of not only positioning themselves in the market, but gathering information from readers and generating leads for their business. And if done right, it can be very successful.
In the next 2 sections, we wanted to share with you some of our top tips for not only writing a great eBook for your business, but using it as a lead magnet to generate leads for your business.
Top Tips to Write a Killer eBook
Write With Your Audience in Mind: Before you start writing your eBook, you need to ask yourself who your audience is. Are you writing this for others in your industry, or those who don’t know anything about it but want to learn more? Put some serious thought into who your eBook is for, and design every aspect of it with that person in mind. Ask yourself who they are, what they want. What they need, and what information they need to make their buying decisions. Don’t forget to ask yourself where they are in the sales funnel as well. This will help you tailor the content to them directly, and give you more chance of converting them into a lead.
Keep Your Goals in Mind: The reason you’re writing an eBook is that you want to use it in your marketing. So when you’re planning and writing it, keep your end goals in mind. Are you looking to just increase your brand awareness? Are you trying to generate interest in a specific product or service? Or do you want to simply cement yourself as a subject matter expert, so that when customers are ready to buy, the only brand they think of is yours? Provide valuable information and guidance to your readers, but make sure your eBook will actually help you achieve your marketing goals.
Make it Clear and Consistent: An eBook is not an easy thing to write. They tend to average around 2,000 to 3,000 words depending on the topic, and the more in-depth you can go the better. But however long your eBook is, you need to be clear. So try to avoid ‘filler fluff’ to up the word count – there is no minimum! Instead, focus on making your points clearly and concisely, and be as consistent as possible. This means mapping out the structure of your eBook before you start, so you know how each section will flow into the next. This will stop you from repeating yourself and make sure you cover every point you want to touch on. It will also make the writing process a lot easier and quicker!
Include a Strong CTA: Any form of marketing needs a good strong call to action, and your eBook is no exception. So make sure your eBook wraps up with a brief explanation of your company, your experience and why you’re the perfect expert on whatever subject you’re writing about. And don’t forget to end with a final call to action to her in touch with you, and an easy link back to your contact page, or wherever you want them to end up after they finish your book. For extra awareness, try to include your contact information in the design of the final page, to give readers every opportunity to get in touch with you.
Generate Leads With Your eBook
Create a Website Landing Page: Now that your eBook is written, you need somewhere for it to live. The best option for this is a landing page on your website. This page should only be about your eBook, explaining what it is and giving readers the chance to download it. Take the time to research your keywords and weave them into your copy, create new images to promote the eBook, include a promotional video, that all-important call to action, and generally make it the most irresistible piece of marketing you can. Designing landing pages is very different to designing normal web pages, so if you’re struggling, we recommend you hire someone to do it for you or get in touch with us for a free consultation.
Promote, Promote, Promote: Once your book is ready and you have a landing page for it, it’s time to promote it! You should use as many channels as you can to get your eBook out there – if your customers are there, then you should be too. A few ways you can promote your new eBook include email newsletters, social media posts, paid PPC advertising, within blog posts as a call to action, in a banner on your website, and even within your networking groups. People aren’t going to be able to find your eBook without you telling them about it, so use every method you have to let them know.
Free Information: If there’s one thing nobody can resist, it’s a freebie. We strongly recommend that you give away your eBooks for free – in exchange for a little information. Asking people to pay even a small amount for a digital book will result in a lot of lost leads, whereas if all you’re asking for is their name and email address, you’ve got a much higher chance of success. Plus, this way you now have the contact information of a potential customer who is interested in your services, so you can reach out with a special offer when the time is right.
Of course, you don’t have to do all of that yourself! If you’ve never written an eBook before and aren’t sure where to start, you can always ask for help. At Lion Spirit Media we are experts in creating roaring content for your business that lets everyone in the jungle know who you are and how awesome you are. Our team of content writers are on hand to learn everything about your business and create a killer eBook just for you, along with all the content you need to market it and get people downloading. If you’d like to know more, just get in touch with the team today.