It’s that time of year again! Time to look back at 2022 and see what happened, and then look forward and try to guess what 2023 will hold. Like most industries, we have no guarantees about what will happen in the world of marketing over the coming months, but there...
Ebooks are a great way to showcase your expertise, share valuable information and build relationships with your readers. But, how do you make the most of them in your content marketing strategy? In this post, we’ll explore the potential of ebooks and how to use eBooks...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...
As we move into another new year, many businesses are examining their marketing efforts and trying to figure out how to improve them. What could you be doing better, how could you reach your audience more effectively, and will anything you do result in more...
When it comes to marketing your business, there are a lot of different areas and avenues to consider. Just one of those is called search engine optimisation, or SEO for short. SEO is a way to make your content more visible to search engines, and drive more traffic to...
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
We talk about content marketing a lot at Lion Spirit Media. What is it, how does it work, what kinds of content can you create for your strategy? But one of the elements we don’t explain as much is why small businesses specifically can benefit from content marketing....
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...
Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build...
You've probably noticed how some brands feel more like friendly neighbours than faceless corporations. That's no accident—it's community marketing at work. This modern approach moves beyond traditional advertising to create genuine connections between businesses and...
Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...
In our opinion, small business owners are superheroes. They deal with a huge amount of stress and work on a daily basis, often wearing several different hats (or costumes) throughout the day to make sure their business stays afloat. Your average small business owner...