When your website was built, there will have been a plan for it. A kind of digital blueprint that the developers used to create the site, and then make sure each of the pages is connected properly. But once the site is live, what happens to that blueprint? For many...
Digital Marketing Articles
Here you will find all of the posts in our Digital Marketing category. Find your Roar!
What Is A Lead Magnet?
Let's be honest, there's a lot of lingo in the marketing world. some of it is relatively easy to decipher, but some terms will leave you scratching your head trying to work out what on earth they mean. One of those terms is 'lead magnet'. Something that sounds very...
A Beginners Guide To SEO Services
If you want to promote your business online, you'll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you're. It can be a little confusing: so before...
What Are AI Content Writing Tools – And Should You Use One?
Over the past few years, AI has come a long way. From being an idea that belonged in a science fiction novel to Sophia, the AI robot giving people around the world a big case of the uncanny valley. Now, AI developers have turned their heads to the final frontier – the...
What Is A Title Tag? And how to write one!
Title tags are an important part of SEO. They help search engines understand the content on a page and determine which pages should be displayed when someone searches for a specific term or phrase. Without title tags, it would be difficult to find relevant information...
What Is De-Influencing?
By now you're probably heard of Influencers. The personalities online who have built up a following, and often partner up with brands to promote products that align with their values. Influencers have been around for a number of years, and they have been responsible...
Complete Guide to Digital Marketing for Plumbers
In today's digital age, having a strong online presence is crucial for businesses to thrive. For plumbers and heating engineers, digital marketing can be a game-changer in reaching potential customers and growing their business. This complete internet marketing guide...
Is eCommerce SEO Really That Different?
When it comes to SEO, it can sometimes seem like a lot of ‘black magic’. There are so many technical terms, and things to look out for that SEO specialists might as well be speaking a foreign language, but the results they get are undeniable. This is why it should...
How To Optimise Your PPC Campaigns
There are dozens, maybe even hundreds of ways to get your business found online. It’s an enormous digital jungle out there, and there’s no set path through it to get your business in front of new prospective customers. Some methods will work brilliantly for one...
How To Write A Meta Description
Meta descriptions are essential to a website’s search engine optimisation (SEO) strategy. They provide concise summaries of webpages, helping to attract users from search engines and social media platforms. A successful meta description can boost click-through rates...
Why Digital Marketing Is Important For Small Businesses
Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
How To Create A Digital Marketing Strategy For Your Beauty Business
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...