Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...
When you first put together your website, how much time and thought did you put into your service pages? Your service pages are such an important part of your website. They are where you can really dive into what your business offers, the details of your...
Blogging is something that every business should be doing, but many aren’t. Either they can’t find the time, they don’t have the skills in-house, or in many cases they simply aren’t aware of what a powerful tool blogging can be for their business. From generating...
You’ll probably see a lot of SEO companies telling you that your site should be mobile-friendly. And frankly, they’d be right. But the thing they often won’t do is tell you what being mobile-friendly means, or how to actually achieve it. Thankfully, the reality...
Last month we published this blog, which talks all about what a lead magnet is, and more importantly how you can write a good one. That blog is a sort of prequel to this one, so if you haven’t read it already, go and do that now. If you have, then welcome to the...
The beauty industry is one of the biggest and fastest-growing sectors out there. New innovations are happening every day, and beauty brands big and small are making their mark on the space. This means that, unlike 10 years ago, there is now a lot of competition...
If you've been running your business for any length of time at all, you’ve probably done some marketing. Even if you didn't know that was what you were doing at the time! It’s really common for new (and even not-so-new) business owners to know they need to do...
We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading ingredient supplier for indie beauty brands. This ebook is ideal for...
When your website was built, there will have been a plan for it. A kind of digital blueprint that the developers used to create the site, and then make sure each of the pages is connected properly. But once the site is live, what happens to that blueprint? For many...
Let's be honest, there's a lot of lingo in the marketing world. some of it is relatively easy to decipher, but some terms will leave you scratching your head trying to work out what on earth they mean. One of those terms is 'lead magnet'. Something that sounds very...
If you want to promote your business online, you'll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you're. It can be a little confusing: so before...
Over the past few years, AI has come a long way. From being an idea that belonged in a science fiction novel to Sophia, the AI robot giving people around the world a big case of the uncanny valley. Now, AI developers have turned their heads to the final frontier – the...