Have you been looking for new ways to market your business, but aren’t sure where to start? It might be time to get back to basics. In this series, we’ve been looking at all of the different...
What Is A Promotion Mix?
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Digital Marketing
How To Write An About Us Page
Have you ever tried to sit down and write about yourself, and suddenly felt like you had nothing to talk about? Everything you’ve done seems unimportant, and you aren’t sure what you should actually...
How To Create A Successful Content Marketing Strategy
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in...
How To Write Website Copy That Sells
What is the point of your website? That seems like a daft question, but it’s something you should ask yourself when writing the copy for each page. For most people a website is there to do 2 things....
Everything You Need To Know About Press Releases
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a...
What Are The Benefits Of Media Relations?
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in...
What Does A Copywriter Do?
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within...
What you need to know about Social Media Influencers
What is an Influencer? According to dictionary.com an influencer is “a person who has the power to influence many people, as through social media or traditional media” . In this article, we’re going...
Part 10: Ultimate Marketing Strategy Template – Marketing Metrics: Measuring, Modifying and Monitoring
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to...