Blogging is something that every business should be doing, but many aren’t. Either they can’t find the time, they don’t have the skills in-house, or in many cases they simply aren’t aware of what a powerful tool blogging can be for their business. From generating awareness and sales, driving web traffic and giving you more credibility in your field, blogs can help you achieve an awful lot when done properly. If you’re one of those people who isn’t sure whether a blog will help your business, read on to discover the benefits of blogging.
- Boost Website Traffic
Every time you publish a new blog post on your website, you’re giving Google another page to index for your website. This means Google knows the page exists, and can feature it on the search engine results page whenever it’s relevant. The more often you do this, the more signals you’re sending to Google that your website is active and up to date, and the more often your site will appear in people’s search results. It’s the basis of SEO as a practice, so doing it gives you a really good head start.
It’s important to remember that Google isn’t necessarily interested in ‘fresh’ content here. Your content doesn’t need to have its finger on the pulse of what’s going on right now. In fact, it’s often better that it isn’t! Google just wants regular content updates that are helpful and engaging for the audience, and that usually means publishing evergreen and generalised content types.
2. Increase Backlinks
Backlinks are what happens when someone links to your website from their own. Usually, people do this when your content is useful, contains the information they want to reference, or is generally interesting and helpful. Google sees backlinks as a form of social proof – an endorsement of your knowledge and high-quality information.
Backlinks are one of the most important factors for SEO, so the more you have, the better. Writing blogs for your business is essentially building a giant repository of knowledge, positioning you as an industry expert and giving readers a reason to link back to your website. The more content you have, the more chances that someone will find it helpful and link back to it.
3. Show Off Your Knowledge
Whether you sell shoes or business services, by writing a blog you can demonstrate your in-depth industry knowledge and experience, appealing directly to your target audience. Not only does it give you a chance to explain details you couldn’t mention in your web copy, but it also allows you to signal to search engines and readers that you are a reliable source of information and that your products and services can be trusted.
This is where that ‘current’ content comes in, because featuring topics that are generating a lot of discussion allows you to make your voice heard in the industry and showcase your knowledge in an interactive way. And by being that knowledgeable voice, you’re more likely to convert prospects into clients.
4. Build Your Brand Voice
You don’t want your business to sound like any other business out there. So how do you differentiate yourself? With blogs! Blogs give you a platform and an outlet to share your company’s personality and let it shine through. In many other forms of marketing, brand voice is important, but when it comes to blogs it’s pivotal.
People love to see the ‘human’ side of a brand, and blogs are the perfect way to do this. Sharing your views on current events, on trends in your industry or just what’s been going on in your business, it helps build up your brand voice and make you more recognisable in your customer’s eyes.
5. Give You Things To Talk About
Finally, it’s all great fodder for your social media channels! There is an enormous amount of pressure on businesses to be posting on social media every single day, and after a while it can feel as though you’ve run out of things to talk about. Blogs give you a repository of content to draw on, with new topics every time you post and a back catalogue of blogs to dip into when you need to.
Not only that, but you can repurpose the content too! Turn them into graphics, videos, quotes and stats so that you have fresh content that will help your brand stand out. You can also publish links to your blogs in your newsletters, or reference them in other marketing pieces. Whatever you can think of, a blog will help you get it done!At Lion Spirit Media we’re a specialised content marketing company that creates strategies to grow with you. We can help you build a bank of compelling, informative content that helps you reach more people, build trust and ultimately increase your sales. If you’d like to know more, just get in touch with the team today and find your ROAR.