Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...
Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...
You want more sales, right? Silly question – every business owner does! And to get sales, you need leads, which you can then convert into paying customers. That process – conversion- is the lifeblood of any marketing campaign, and your business can live or die by your...
We’re willing to be there are a dozen things you’ve been told to do as a business owner that are ‘vital to success.’ Some of them will be,, and others will be less important. Today we wanted to talk about something that many businesses dismiss in the early days...
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in the world are using content as part of their marketing efforts, and it’s...
We all know by now that copywriting is a very creative thing, and there is no one way to approach it or method to use that will produce great results 100% of the time. But just because it isn’t a paint-by-numbers craft, that doesn’t mean there isn’t science behind it....
When it comes to sales and marketing, there are a lot of funnel-shaped things. We’re not sure why funnels keep appearing, but they are certainly an effective model to work with! But as a marketing company, we are most interested in the marketing funnel, which is all...
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a great way to get media coverage for your business, and they can lead...
We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be...