Building a website for your business is one of the most important things you can do. It’s a critical part of your marketing strategy, and will form the foundation for much of your promotional efforts. Thanks to a lot of investment in DIY solutions, it’s never been...
Marketing is a vital part of success for every business- especially small businesses. Marketing is one of those areas that’s often an afterthought, but without it, your business would stall very quickly. So if you’re starting a small business, it can be very...
Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...
When you first put together your website, how much time and thought did you put into your service pages? Your service pages are such an important part of your website. They are where you can really dive into what your business offers, the details of your...
Blogging is something that every business should be doing, but many aren’t. Either they can’t find the time, they don’t have the skills in-house, or in many cases they simply aren’t aware of what a powerful tool blogging can be for their business. From generating...
You’ll probably see a lot of SEO companies telling you that your site should be mobile-friendly. And frankly, they’d be right. But the thing they often won’t do is tell you what being mobile-friendly means, or how to actually achieve it. Thankfully, the reality...
We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading ingredient supplier for indie beauty brands. This ebook is ideal for...
If you want to promote your business online, you'll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you're. It can be a little confusing: so before...
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...