When your website was built, there will have been a plan for it. A kind of digital blueprint that the developers used to create the site, and then make sure each of the pages is connected properly. But once the site is live, what happens to that blueprint? For many...
Let's be honest, there's a lot of lingo in the marketing world. some of it is relatively easy to decipher, but some terms will leave you scratching your head trying to work out what on earth they mean. One of those terms is 'lead magnet'. Something that sounds very...
If you want to promote your business online, you'll probably come across a few companies offering SEO services. Around 63% of businesses will invest in some form of SEO support to bolster their marketing efforts, but if you're. It can be a little confusing: so before...
Over the past few years, AI has come a long way. From being an idea that belonged in a science fiction novel to Sophia, the AI robot giving people around the world a big case of the uncanny valley. Now, AI developers have turned their heads to the final frontier – the...
By now you're probably heard of Influencers. The personalities online who have built up a following, and often partner up with brands to promote products that align with their values. Influencers have been around for a number of years, and they have been responsible...
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...
In today's digital age, having a strong online presence is crucial for businesses to thrive. For plumbers and heating engineers, digital marketing can be a game-changer in reaching potential customers and growing their business. This complete internet marketing guide...
When it comes to SEO, it can sometimes seem like a lot of ‘black magic’. There are so many technical terms, and things to look out for that SEO specialists might as well be speaking a foreign language, but the results they get are undeniable. This is why it should...
There are dozens, maybe even hundreds of ways to get your business found online. It’s an enormous digital jungle out there, and there’s no set path through it to get your business in front of new prospective customers. Some methods will work brilliantly for one...