Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the kinds of messages we respond to, and how we relate to one another. It also...
Articles with Brand Awareness Tag
Here you will find all of the posts with the Brand Awareness tag. Find your Roar!
A Beginners Guide to Listicles
When it comes to blog posts, you’d be forgiven for thinking there’s only really one format for them. Most blog posts are written a lot like the one you’re reading now – information split into sections to tell and story. But in reality, there are lots of ways you can...
Why is Blogging Important in Digital Marketing?
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
What Are The Benefits Of Media Relations?
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in business, you might think it’s basically the same thing as PR. Or you may have...
Why is Good Communication Important for Your Business?
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
Part 9: Ultimate Marketing Strategy Template – Marketing Goals and Conversions
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...
Part 8: Ultimate Marketing Plan Template – Marketing Budget, Offers and Giveaways
In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
What is a Digital Marketing Strategy and Why Do You Need One?
A digital marketing strategy is vital for your business. In the last 15-20 years, how we market our businesses has gone through the biggest evolution ever. Changing customer demands have transformed how we find and connect with brands, and ultimately, make...
How to Build Your Brand Community — and Why It’s Important Now, More Than Ever
We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...