When it comes to questions about how to identify customer needs, the most important question is "who are my customers?" Once you know who your customers are, then you can ask questions that will help you understand their needs. We have compiled a list of questions...
Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including marketing. We’ve talked a lot before about the value of storytelling for a...
We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to collect their visitors’ data for analytic purposes. This allows them to...
