We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
“The function of leadership is to produce more leaders, not more followers.” Ralph Nader Why do we need to develop leadership skills in our teams? We all know that if we ourselves are effective leaders, we will be increasing the productivity of our organisation,...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to collect their visitors’ data for analytic purposes. This allows them to...
Marketers have been talking about the GDPR for a while now. We’ve had many panic fuelled conversations about the negative effects it will have on our businesses. Talk of the benefits of GDPR was barely entertained, if at all. We’ve struggled to see the brighter side:...
For most of us, how to think like your customer is the million-dollar question. But it’s often overlooked, while we concentrate on finding that magic formula to making sales and perfecting our marketing. With limited time, know-how and budget, it’s often easy to go...