Business Articles

How To Use Storytelling In Business

How To Use Storytelling In Business

Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including marketing. We’ve talked a lot before about the value of storytelling for a...

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The importance of leadership skills in our teams

The importance of leadership skills in our teams

“The function of leadership is to produce more leaders, not more followers.” Ralph Nader Why do we need to develop leadership skills in our teams? We all know that if we ourselves are effective leaders, we will be increasing the productivity of our organisation,...

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