We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how...
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in...
“The function of leadership is to produce more leaders, not more followers.” Ralph Nader Why do we need to develop leadership skills in our teams? We all know that if we ourselves are effective...
In May 2018, GDPR introduced legal guidelines concerning the collection and processing of personally identifiable data by a website on its visitors. Many websites use Google Analytics (GA) to...
Marketers have been talking about the GDPR for a while now. We’ve had many panic fuelled conversations about the negative effects it will have on our businesses. Talk of the benefits of GDPR was...
For most of us, how to think like your customer is the million-dollar question. But it’s often overlooked, while we concentrate on finding that magic formula to making sales and perfecting our...
Customer experience, their journey, is a term that’s used pretty frequently in company blogs and industry reports. Anything with the word customer in it is bound to catch our attention as most...
