The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Beauty Industry Articles
Here you will find all of the posts in our Beauty Industry category. Find your Roar!
Why Social Media Is Important For Beauty Businesses
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
Top Tips on SEO For Beauty Brands
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...
How To Market A Beauty Product
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
What’s Happening in the Beauty Marketing Industry?
We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...
What You Need To Know For Beauty Marketing Success
The beauty industry is huge and continues to grow year on year. As a result, research suggests that the global cosmetic market will grow 5.10% each year between 2018 and 2026, with the overall market value reaching a whopping $648.31 billion! There is fantastic...