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Digital Marketing Trends in 2024
Uncover the future of digital marketing in 2024 with transformative trends that will revolutionise your strategies and elevate your brand.
Latest Blogs
What is a Marketing Funnel and Why does it matter?
When it comes to sales and marketing, there are a lot of funnel-shaped things. We’re not sure why funnels keep appearing, but they are certainly an effective model to work with! But as a marketing...
How To Write Website Copy That Sells
What is the point of your website? That seems like a daft question, but it’s something you should ask yourself when writing the copy for each page. For most people a website is there to do 2 things....
Everything You Need To Know About Press Releases
There are a lot of different ways for businesses to market and promote themselves, but one of the oldest and perhaps most well-known is the classic press release. Used properly, press releases are a...
What Is Digital Advertising And Why Do You Need It?
Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the...
The Basics of PPC (Pay Per Click) Advertising
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little...
Why is Blogging Important in Digital Marketing?
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of...
Understanding the Customer Decision Making Process
We all know how tough it can be when making a decision. Whether it’s what you want to eat for dinner or where to buy a house, there are always a lot of different angles to consider. And it’s no...
What is a Whitepaper?
So, you’ve been told you need a whitepaper. Great! But, what is a whitepaper? What does it do? And more importantly, how on earth do you write one? Whitepapers are a fantastic way to showcase your...
How To Use Storytelling In Business
Everyone loves a good story. We can’t help it, it’s hard-wired into our DNA. So it’s not really surprising that storytelling has found its way into almost every aspect of our lives – including...
What is a Digital Marketing Agency and Why should you hire one?
If you’re a business owner, then marketing is probably something you have on your radar - even if you’re not doing it right now. But if what you’re good at has nothing to do with marketing, then how...
What Is Ansoff’s Matrix?
When it comes to marketing, there are a lot of different tools and techniques you can use to design an effective marketing strategy. Some of them you may have heard of before, like the SWOT...
What Are The Benefits Of Media Relations?
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in...
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With Lion Spirit Media as your content marketing partner, you can look forward to a steady stream of quality content that will help you reach your goals.