Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Articles Written by Natasha Spencer-Jolliffe
About Natasha Spencer-Jolliffe
Blog posts written by Natasha Spencer-Jolliffe
Developing “the entrepreneur’s condition” and other entrepreneur hacks, with Patrick Kelly
Our very first Entrepreneur Empowerment interview is with Patrick Kelly, founder of cloud-connected technology provider, Adapt. Delving into "the entrepreneur's condition", we explore Patrick's first glimpse of his entrepreneurial spirit, how this inspired him to set...
Our New Entrepreneur Empowerment Series is Here!
It's here! Our brand new Entrepreneur Empowerment series. We're talking to entrepreneurs in the midst of launching or growing their brands, as well as delving into those founders who've made it into the hall of entrepreneurship fame. We want to see what it is that...
How to Build Your Brand Community — and Why It’s Important Now, More Than Ever
We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...
Our Exclusive Indie Beauty eBook with Croda is here!
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
What’s Happening in the Beauty Marketing Industry in 2020?
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
What’s Happening in the Beauty Marketing Industry?
We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...
What You Need To Know For Beauty Marketing Success
The beauty industry is huge and continues to grow year on year. As a result, research suggests that the global cosmetic market will grow 5.10% each year between 2018 and 2026, with the overall market value reaching a whopping $648.31 billion! There is fantastic...