We’ve talked before about just how powerful storytelling can be in the world of marketing. Stories are the thing that binds us together over the years, from when we’re tiny babies until we’re old and infirm, sharing our stories with the grandkids. But it can also be...
Articles Written by Nick Jolliffe
About Nick Jolliffe
Blog posts written by Nick Jolliffe
What is a SWOT Analysis (and how to do one)
Sorry, this blog isn’t anything to do with military tactics! In the world of marketing, a SWOT analysis is one of the most common and powerful marketing tools a business can have – but it’s also one of the more unknown. It’s a way to evaluate your company, a project...
Why Having a Marketing Strategy is Important
In the world of business, there are a lot of things that are labelled as ‘vitally important’ to success. Usually, it’s things like cash flow or having a business plan, but in our opinion, marketing strategy needs to be added to that list. Any successful company you...
Top Storytelling in Marketing Examples
We’ve talked a lot about storytelling in marketing, and particularly why it’s such an important thing to get right. Whether you’re an independent brand or a multinational one, telling your audience a story is the perfect way to engage them in your brand and your...
How to Use Case Studies in Your Marketing
When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Everything You Need to Know About Maslow’s Hierarchy of Needs
What is the end goal of marketing? To persuade a customer to spend their hard-earned money with your business, and not with a competitor. How do you do that? That question is a little trickier to answer. A lot of marketing companies will give you all sorts of...
The Art of Storytelling in Marketing
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
What Does A Copywriter Do?
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
What are the 7Ps Of Marketing?
Whenever you visit a shop, click on a website, view an advert, and make a choice about what to buy as a consumer, you are being influenced by the forces of marketing. Marketing has perhaps the biggest impact on the wider shape of our society, and it’s absolutely vital...