In our Ultimate Marketing Strategy series of articles, we’ve been exploring how to create a comprehensive and compelling strategy that converts. So far, we delved into developing your Executive Summary, Market Research, Target Market, Competitor Research, Unique...
Your marketing strategy is one of the most valuable business documents you’ll produce for your business. A solid strategy gives you a map of where you want to take your business and how you are going to reach each goal along the way. Through careful research,...
In our Ultimate Marketing Strategy series of articles, we look at the various sections you need to include in your marketing strategy to reach, engage and build relationships with your target audience/s. We've explored how to create your Executive Summary, Market...
One of the biggest challenges we all face when creating our own social media posts or managing another brand’s social media account is brainstorming and crafting new social media post ideas that keep your feed fresh, engaging for your audience and turn users into...
A digital marketing strategy is vital for your business. In the last 15-20 years, how we market our businesses has gone through the biggest evolution ever. Changing customer demands have transformed how we find and connect with brands, and ultimately, make...
In this week's entrepreneur empowerment, we catch up with Dr. Betina Z. Ramos, Nanovetores’ Co-Founder, VP and CTO. We delve into her 12-year entrepreneurial journey, the importance of creating conscious businesses, and the key tips that'll help you thrive in the...
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
In this week's Entrepreneurial Empowerment blog, we're chatting to Maria Semykoz, the co-founder of startup artificial intelligence-led skincare brand, What's In My Jar (WIMJ). Before launching WIMJ, which combines technology, personalisation and skincare, Maria...
In this week’s instalment of our Ultimate Marketing Strategy series, we’re looking at everything you need to know about competitor research. We’ve delved into drafting your Executive Summary (Part 1), Market Research (Part 2) and Target Market (Part 3) — now, it’s...