Have you ever heard of an eBook? Or maybe even read one? Odds are you have. eBooks have taken the business world by storm over the last few years, and now they are one of the most popular forms of marketing material out there. If you’re a small or medium-sized...
As we move into another new year, many businesses are examining their marketing efforts and trying to figure out how to improve them. What could you be doing better, how could you reach your audience more effectively, and will anything you do result in more...
When it comes to marketing your business, there are a lot of different areas and avenues to consider. Just one of those is called search engine optimisation, or SEO for short. SEO is a way to make your content more visible to search engines, and drive more traffic to...
Finding customers is one of the biggest challenges that any business faces. Over the past decade or so, traditional advertising practices have given way to digital marketing efforts, and while some of those old advertising methods can be used online, ad-blockers have...
We talk about content marketing a lot at Lion Spirit Media. What is it, how does it work, what kinds of content can you create for your strategy? But one of the elements we don’t explain as much is why small businesses specifically can benefit from content marketing....
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...
In the past, we’ve talked quite a lot about content marketing. From why it’s important and how to use it to generate leads, to upcoming trends and how to create a successful content marketing strategy. But in all of that, we’ve not really addressed the biggest...
Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build...
In January 2022, Google launched an update to their algorithm called the ‘page experience score’. This was a significant update and gave developers an insight into how Google measures the user experience on a website, which feeds back into the overall performance of...