Articles Written by Nick Jolliffe

About Nick Jolliffe

With 16 years in project and team management, I love to strategise, organise content calendars, and ensure every detail of your content marketing and communications is taken care of. At Lion Spirit Media, I specialise in the more technical side of digital marketing like SEO, Web Design and Marketing Automation.With technology a helpful and necessary extension across global teams, I’m never happier than when using digital marketing capabilities, software and automation to maximise your business’s success.I use my leadership, analytical and organisational expertise to consider how best digital marketing technologies, techniques and trends can be used to achieve your growth goals. It’s not tech for tech’s sake — it’s well-thought-out, tailored strategies for you.When I’m not catching up on the latest tech and gadget news, you’ll find me travelling or perfecting my latest dish (which I’ll have inevitably picked up from a recent travelling adventure!).

Blog posts written by Nick Jolliffe

What Is Inbound Marketing?

What Is Inbound Marketing?

Finding customers is one of the biggest challenges that any business faces. Over the past decade or so, traditional advertising practices have given way to digital marketing efforts, and while some of those old advertising methods can be used online, ad-blockers have...

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How To Write Website Content

How To Write Website Content

We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...

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Does Content Marketing Work?

Does Content Marketing Work?

In the past, we’ve talked quite a lot about content marketing. From why it’s important and how to use it to generate leads, to upcoming trends and how to create a successful content marketing strategy. But in all of that, we’ve not really addressed the biggest...

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7 Benefits of Email Marketing 

7 Benefits of Email Marketing 

Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build...

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A Beginners Guide To Core Web Vitals

A Beginners Guide To Core Web Vitals

In January 2022, Google launched an update to their algorithm called the ‘page experience score’. This was a significant update and gave developers an insight into how Google measures the user experience on a website, which feeds back into the overall performance of...

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Community Marketing FAQs

Community Marketing FAQs

Have you noticed that your customers are wanting a bit more from you now? That your traditional marketing methods might not be as effective as they once were, and customers are looking for more unique contact. You’re not imagining it! Customers are demanding more...

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What is Bounce Rate and how do I reduce it?

What is Bounce Rate and how do I reduce it?

Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...

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What Is Marketing Automation?

What Is Marketing Automation?

When you hear the words ‘marketing’ and ‘automation’, in the same sentence, you might think we’ve gone a bit mad. That Marketing is a very human and fluid thing, and not something you can set to a timer to go off on a schedule. But, that’s where you’re just a little...

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