We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...
“Content is king” is the first rule of digital marketing. Therefore, if you want your business to survive online, you have to get it right. As new technology changes the face of consumerism, content marketing tools must change too. Cultural trends come and go, people...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you produce. By doing this, you can create a comprehensive content...
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...