When you think of your business, you probably think of the employees within it, your branding, your offices, and what you do. And all of that would be right. But in terms of presenting your business to customers, it’s often not the most effective method for connecting...
Digital advertising. In theory, it should be like advertising, but online, right? Well, not quite. You see, technology has changed a lot about our society, including the way we communicate, the kinds of messages we respond to, and how we relate to one another. It also...
If you’re new to the world of digital marketing, then PPC might seem like something of a dirty word. After all in a world where we crave authenticity, such direct marketing methods can feel a little out of place. But it shouldn’t be that way. In reality, PPC...
Odds are by now, you’ve come across one or two blogs on the internet. In fact, you’re reading one now, so we know you’ve found at least one! But blogging is one of those things that, while most of us have interacted with them, we aren’t always sure of what they are,...
If you’re a business owner, then marketing is probably something you have on your radar - even if you’re not doing it right now. But if what you’re good at has nothing to do with marketing, then how are you supposed to know what would be a good marketing strategy?...
When we say ‘media relations’, what do you think of? If you watch a lot of TV shows, you might think it’s a job in the police service to communicate with the press about cases. If you’re in business, you might think it’s basically the same thing as PR. Or you may have...
“Communication — the human connection — is the key to personal and career success.” - Paul J. Meyer A Word on Communication Throughout the pandemic, video calls, Zooms and good old traditional phone calls have become a lifeboat for so many of us as we face lockdowns,...
We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...
Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy helps you create content people want to read and share. If your content’s...