In this series of articles, we have been exploring the various sections needed to create a marketing plan that can take your business forward. Although many people think of a marketing plan as...
Content has long been the driving force for any brand or business trying to find success online. But as the internet has become more crowded, the competition to stand out and grab users' attention...
In this series of articles, we look at the various components you need to include in a successful marketing plan. When done well, a marketing plan acts as a roadmap to success. Amongst other things,...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in...
Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you...
According to some, PR is a dying industry, and with the rise of the so-called “Everyday/Quotidian Journalist” (i.e. ordinary people using their smartphones to capture, share, and comment on everyday...
For most of us, how to think like your customer is the million dollar question. But it’s often overlooked, while we concentrate on finding that magic formula to making sales and perfecting our...
Grow Your Business With A Digital Marketing Strategy When it comes to maximising the impact of digital marketing, it really is a tale of two companies. The one that embraces it and the one who is...