Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
Content Curation: It’s what all the cool kids are doing. OK, maybe not the cool kids, but it’s a hot topic within content marketing. Why? Because it works. A good content curation strategy helps you create content people want to read and share. If your content’s...
In this article, we will explore three key content marketing trends that will help improve content engagement rates in 2019. You should try to include elements of each one in every content piece you produce. By doing this, you can create a comprehensive content...
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...