When we talk about marketing, we are really talking about one thing. Even the most basic form of marketing brings together a range of different skills, from graphic design to website builders, data analysis, photography and copywriting. Copywriting is one of the core...
When you first put together your website, how much time and thought did you put into your service pages? Your service pages are such an important part of your website. They are where you can really dive into what your business offers, the details of your...
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...
Have you ever tried to sit down and write about yourself, and suddenly felt like you had nothing to talk about? Everything you’ve done seems unimportant, and you aren’t sure what you should actually be writing anyway? That’s how most people feel when it’s time to...
What is the point of your website? That seems like a daft question, but it’s something you should ask yourself when writing the copy for each page. For most people a website is there to do 2 things. First, to validate you and your services, and second, to win new...
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...