No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad discipline that all channels back to one place. Your website. If potential...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
When it comes to content creation, making sure that people can find it is only half the battle. The other half is getting people to read it by writing engaging content. In a world full of short attention spans and the constant sensory overload, this isn’t...
As writers, we all struggle. Read any book on writing, you'll see that doubt is common to all writers. Writers all say the same thing, that the blank page triggers a sense of existential dread. Ideas arrive by some seemingly mystical process delivered to us through...
You too, huh? The “I’m not good enough” mantra is the universal affliction of writers – whether we write fiction, copy, poetry, or prose, doubt resonates from our bones. With copywriting, one facet alone makes it “good”: does it make money? This is the goal of good...
It seems pretty straightforward when we write. We think and we write. Simple, eh? It’s easy to simply presume that marketing and advertising companies string random words together and jot these down on paper, which then magically leads to lots of...