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When you’re looking to invest in a new product or service, what’s the first thing you do? You probably go and look up the problem you’re having online, and find out all the different ways it can be solved. The internet has fundamentally changed the way buyers approach...
Do you remember when you were about six? It’s bedtime, and you’re tucked under the covers with your favourite cuddly toy, and your mum is reading your favourite story as you drift off to sleep. Those simple stories often stay with us through to adulthood, and when we...
If you’re not familiar with the world of marketing, you might think that marketing professionals just do ‘marketing’. And while that’s a reasonable assumption to make, it’s completely false. Within ‘marketing’ there are dozens, if not hundreds of specialist areas, and...
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad discipline that all channels back to one place. Your website. If potential...
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...
When it comes to content creation, making sure that people can find it is only half the battle. The other half is getting people to read it by writing engaging content. In a world full of short attention spans and the constant sensory overload, this isn’t...
As writers, we all struggle. Read any book on writing, you'll see that doubt is common to all writers. Writers all say the same thing, that the blank page triggers a sense of existential dread. Ideas arrive by some seemingly mystical process delivered to us through...
You too, huh? The “I’m not good enough” mantra is the universal affliction of writers – whether we write fiction, copy, poetry, or prose, doubt resonates from our bones. With copywriting, one facet alone makes it “good”: does it make money? This is the goal of good...