No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad...
How to Make Your Copywriting Stand out in 2020
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Copywriting
5 Essential Digital Marketing Skills to Take Your Business to the Next Level in 2020
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a...
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in...
Customer, Product, Language: 3 Things to Help You Write Engaging Content
When it comes to content creation, making sure that people can find it is only half the battle. The other half is getting people to read it by writing engaging content. In a world full of short...
The Best (Free) Resources for Learning About Digital Marketing
As writers, we all struggle. Read any book on writing, you'll see that doubt is common to all writers. Writers all say the same thing, that the blank page triggers a sense of existential dread....
Why Am I like This? I Can’t Stop Doubting My Copywriting Skills
You too, huh? The “I’m not good enough” mantra is the universal affliction of writers – whether we write fiction, copy, poetry, or prose, doubt resonates from our bones. With copywriting, one facet...
How Should We Write To Our Customers?
It seems pretty straightforward when we write. We think and we write. Simple, eh? It’s easy to simply presume that marketing and advertising companies string random words together and jot these down...