Are you a plumber looking to increase your visibility online? Then this guide on SEO for Plumbers is for you! SEO is the key to getting more leads and customers. But where should you start? This comprehensive guide will show you the best SEO practices for...
When you’re looking for a service, what’s the first thing you do? If you said ‘do a Google search’, congratulations! Around 81% of buyer journeys begin with an online search, and those looking for legal services are no exception. Digital marketing has become a...
There are a lot of social media platforms in the world. But when it comes to the beauty industry, there’s one that’s an absolute must – Instagram. The image-based platform has been the perfect place for any health and beauty business to thrive online, as it’s set up...
Beauty brands are always competing. It’s a heavily saturated market with more competition emerging all the time, which means brands need to come up with new ways to stand out. That means you need to not only understand your consumers and their new attitudes, but be...
The beauty industry is one of the biggest and fastest-growing sectors out there. New innovations are happening every day, and beauty brands big and small are making their mark on the space. This means that, unlike 10 years ago, there is now a lot of competition...
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...
In today's digital age, having a strong online presence is crucial for businesses to thrive. For plumbers and heating engineers, digital marketing can be a game-changer in reaching potential customers and growing their business. This complete internet marketing guide...
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
Telling stories is just something we do. Stories are everywhere and our introduction to storytelling happens from our earliest moments on earth. From musical mobiles in our cradles and cots to nursery rhymes and children’s tales, in one form or another, storytelling...
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...