Mastering Facebook Ads for Plumbers for Better Results

Originally Published: 24 June 2024
Last updated: 24 June 2024
Written by: Nick Jolliffe

Reading Time: 14.445 minutes

Categories: Plumbing Industry
Mastering Facebook Ads for Plumbers for Better Results

As a plumber, traversing the complex world of Facebook Ads can be intimidating, but the potential rewards are undeniable. With millions of users, Facebook offers an unparalleled opportunity to reach new customers, increase brand awareness, and drive sales.

However, with so many options and variables at play, it’s easy to get lost in the noise. To truly capitalise on Facebook Ads, plumbers need a solid understanding of ad design, targeting, and budget allocation. By mastering these elements, plumbers can tap into the full potential of Facebook Ads and take their business to the next level – but where do they start?

Key Takeaways

  • Facebook Ads are not our top recommendation for getting leads to your plumbing business, but they can help grow awareness and are great for retargeting visitors to your website.
  • To maximise ROI, plumbers should install the Facebook Pixel on their website to track conversions and optimise ad delivery. 
  • Targeting specific demographics, interests, and behaviors increases ad effectiveness and reaches potential customers who are more likely to need plumbing services. 
  • Visually appealing ad designs with bright colors and clear calls-to-action grab attention and increase engagement rates. 
  • Optimising ads for mobile devices is crucial, as most Facebook users access the platform on their mobile devices, increasing conversions. 
  • Regular monitoring and refinement of ad campaigns are vital to maximise ad spend and achieve better results.

What are Plumber Facebook Ads?

A selection of Plumbing Facebook Ads

Plumber Facebook Ads can be vital component of a successful digital marketing strategy, allowing plumbers to reach a targeted audience and drive conversions.

These ads can be tailored to specific demographics, interests, and behaviors, ensuring that plumbers only pay for clicks from interested individuals.

How Much Do Plumber Facebook Ads Cost?

When it comes to advertising on Facebook, one of the most vital factors to weigh is the cost, as it directly impacts the return on investment for plumbers seeking to generate leads and drive conversions. Understanding the cost of Facebook ads for plumbers is essential to creating effective campaigns that yield desired results.

Key cost considerations for plumbers using Facebook ads include:

The minimum daily budget for Facebook ads is £2/day for cost-per-impression when the target is to get leads.

The cost of Facebook ads can vary depending on the ad format, with impressions-based ads costing around £2 per 1800 impressions.

Ongoing monitoring and refinement are vital to maximise ad spend and maximise returns.

Should you be running Facebook ads as a plumber?

By leveraging Facebook’s vast user base and precise targeting capabilities, you can substantially expand your online reach and drive awareness and conversions, making Facebook ads an attractive marketing strategy to explore.

However, in our opinion they should only be used in conjunction with Google Ads as these can be used to show your business exactly when your target customer is searching for it. With Facebook you will be paying for your ad to show to people that may not be looking for your services.

With 2.9 billion active users each month, Facebook offers a cost-effective solution for plumbers to generate leads and expand their reach. Precise targeting tools allow plumbers to connect with homeowners and businesses in need of plumbing services, increasing the likelihood of conversion.

Additionally, Facebook ads provide full control over budget and schedule, allowing plumbers to scale their campaigns up or down as needed.

Compared to Google Local Services Ads, social media ads are a more accessible entry point for plumbers, with potentially lower costs and more flexible targeting options.

By running Facebook ads, you can increase your online visibility, build trust with potential clients, and ultimately drive more sales and revenue for their plumbing business.

With the right strategy, plumbers can effectively use Facebook advertising to attract more plumbing leads and grow their business.

Examples of Facebook Ads for Plumbers

A Mockup of a Facebook Page with only plumbing ads on it

To illustrate the effectiveness of Facebook advertising for plumbers, let’s examine some concrete examples of ads that can help attract new customers and grow a plumbing business.

Before-and-After Photos: Showcase the quality of your work by featuring dramatic before-and-after photos of plumbing renovations, highlighting the transformative power of your services.

Targeted Offers: Use Facebook’s targeting capabilities to reach homeowners and landlords in your service area who have shown interest in home improvement or plumbing services, and offer them a special deal, such as ‘10% off drain cleaning services).

Carousel Ads: Leverage Facebook’s carousel ad format to display multiple images or cards in a single ad, highlighting different aspects of your services, such as drain cleaning, pipe repair, and water heater installation.

Video Ads: Create engaging video ads that demonstrate your expertise, showcase your team, or provide a behind-the-scenes look at your plumbing services, and include a clear call-to-action to drive lead generation.

What are the types of Facebook Ads

When it comes to creating effective Facebook ads for plumbers, understanding the different ad types is essential.

There are several options to choose from, each with its unique benefits and capabilities.


Among the various Facebook ad formats, Image Ads stand out as a popular choice for plumbers, offering a visually appealing way to showcase a specific product or service. By leveraging high-quality images, plumbers can create eye-catching ads that grab the attention of potential clients and drive conversions.

Image Ads can help plumbers achieve their marketing goals in four ways:

  1. Highlight a new product: Showcase a new water heater or drain cleaning service to attract potential clients looking for specific plumbing solutions.
  2. Emphasise a unique selling point: Use an image to highlight a distinctive feature or benefit that sets your plumbing services apart from the competition.
  3. Create a sense of urgency: Use an image to create a sense of urgency, such as a limited-time offer or promotion, to drive conversions and increase brand awareness.
  4. Showcase customer testimonials: Use an image to highlight a satisfied customer, showcasing their experience with your plumbing services to build trust and credibility.


Plumbers can leverage Video Ads to showcase their services in a more engaging and dynamic way, allowing them to connect with potential clients on a deeper level.

Video Ads offer a unique opportunity for plumbers to demonstrate their expertise, highlight their services, and build trust with their target audience.

By incorporating high-quality visuals, compelling narratives, and clear calls-to-action, plumbers can create Video Ads that drive website trafficgenerate leads, or increase brand awareness.

Facebook’s video ad format provides plumbers with a range of creative possibilities, from short, attention-grabbing clips to longer, more in-depth explanations of their services.

By choosing the right ad format, plumbers can confirm that their message resonates with their target audience and drives the desired action.

With Video Ads, plumbers can humanize their sbrand, establish themselves as authorities in their field, and build a strong online presence.

Diversity is key in Facebook advertising, and Carousel Ads offer plumbers a unique opportunity to showcase multiple aspects of their services or products in a single, visually appealing ad. By leveraging Carousel Ads, plumbers can increase engagement, drive website traffic, and generate leads by providing a visually appealing and interactive ad experience for their target audience.

Four ways plumbers can leverage Carousel Ads to drive results:

  1. Showcase their portfolio: Highlighting previous work or projects can help establish credibility and trust with potential clients.
  2. Share customer testimonials: Featuring satisfied customers can help build social proof and credibility.
  3. Promote multiple services: Carousel Ads allow plumbers to promote multiple services or products at once, making it easier to reach a wider audience.
  4. Drive conversions: By including clear calls-to-action, plumbers can direct traffic to their website, promote their Facebook page, or drive conversions, such as scheduling a service or requesting a quote.

Instant Experience

Beyond showcasing their portfolio and services through Carousel Ads, Facebook’s Instant Experience Ads offer a unique opportunity for plumbers to craft immersive, full-screen experiences that captivate their target audience and drive conversions.

These ads are designed to load quickly, even on slower internet connections, providing a fast and seamless experience for users. As a result, plumbers can expect higher engagement rates and conversions.

Instant Experience Ads can be used to drive a variety of objectives, including brand awarenesstraffic, conversions, and lead generation, making them a versatile and effective ad format.

One of the key benefits of Instant Experience Ads is that they can be created using a variety of templates and formats, making it easy to create high-quality, engaging ads without requiring extensive design or development expertise.

By using Instant Experience Ads, plumbers can provide a more engaging and interactive experience for their target audience, increasing the likelihood of driving conversions and growing their business.


Among the various types of Facebook Ads, Stories Ads offer a unique opportunity for plumbers to capture the attention of their target audience through short, engaging video or photo collections that appear in the company’s stories. As a plumber looking to make an impression on potential clients, Facebook Stories Ads can help increase brand awareness and drive conversions.

Increased engagement: With short, interactive content, plumbers can encourage users to swipe up, tap, or engage with their ads in a more immersive way.

Improved targeting: By using Facebook’s advanced targeting options, plumbers can reach specific audiences, increasing the likelihood of conversions.

Cost-effective: Compared to traditional advertising methods, Facebook Stories Ads offer a cost-effective way to reach a large audience.

Measurable results: With Facebook’s analytics tools, plumbers can track the performance of their ads and make data-driven decisions to optimise their campaigns.

Messenger Ads

Messenger Ads, a highly effective type of Facebook Ad, enable plumbers to initiate personalised and conversational interactions with potential customers, driving conversions, generating leads, and providing exceptional customer support. By leveraging Messenger Ads, plumbing companies can expand their digital marketing efforts, increasing their online visibility and reach. With customizsable features such as call-to-actions, images, and videos, plumbers can tailor their ads to their specific needs and goals.

Messenger Ads have been shown to drive higher engagement rates compared to traditional ads.

Plumber can initiate personalised and conversational interactions with potential customers.

With Messenger Ads, plumbers only pay per click, ensuring a higher return on investment (ROI).

Messenger Ads can reach the target audience on both Facebook and Instagram, increasing brand awareness and driving sales.

Leads Ads

In addition to Messenger Ads, another powerful type of Facebook Ad that can help plumbers generate high-quality leads is the Lead Ad, which allows users to express interest in a plumbing service without leaving the Facebook platform.

This seamless user experience makes it easy for potential customers to express interest in plumbing services and receive follow-up communications.

With Facebook Lead Ads, plumbers can capture a variety of information, including name, email, phone number, and more, depending on the specific needs of the business.

Advanced targeting options enable plumbers to target specific demographics, interests, and behaviors, ensuring their ads are seen by the most relevant audience.

By using Facebook Lead Ads, plumbers can track the effectiveness of their ad campaigns and make data-driven decisions to optimize their lead generation strategy.

This powerful marketing strategy can help plumbers attract new customers and drive conversions.

Facebook Advertising Objectives for Plumbers

Phone with Facebook insights on the screen.

When creating a Facebook ad campaign, plumbers need to define their advertising objectives to guarantee their ads are optimised for success.

The three primary Facebook advertising objectives are Awareness, Consideration, and Conversions, each serving a distinct purpose in the customer journey.


By selecting the Awareness objective, plumbers can effectively increase their online presence and reach a larger audience, thereby establishing their brand as a trusted authority in the plumbing industry. This objective is ideal for plumbers who want to build brand awareness, increase their business page’s visibility, and reach potential customers, such as homeowners, who may not be actively searching for plumbing services.

Some key benefits of using the Awareness objective include:

Increased brand recognition: By consistently appearing in front of your target audience, you can build trust and establish your brand as a go-to authority in the plumbing industry.

Improved online presence: With the Awareness objective, you can increase your business page’s visibility, drive more traffic to your website, and boost your online reputation.

Targeted reach: You can target specific demographics, interests, and behaviors to confirm your ads are seen by people who are most likely to need your services.

Cost-effective: The Awareness objective is often less expensive than other objectives, making it an ideal choice for plumbers on a budget.


Plumbers seeking to drive more conversions and encourage potential clients to take a specific action should consider using the Consideration objective, which allows them to reach people who have already demonstrated interest in their services.

This objective helps plumbers nurture leads and build trust with potential clients, ultimately driving more conversions.

By choosing the Consideration objective, plumbers can create ads that resonate with their target audience, encouraging them to take a specific action, such as watching a video, reading a testimonial, or seeing results from a satisfied customer.

To measure the success of their ads, plumbers can track key metrics, such as the cost per action or the number of people who have taken a desired action.

By allocating their spend on Facebook effectively, plumbers can create eye-catching ads that grab the attention of potential clients, ultimately driving more conversions and revenue for their business.

Conversions (Lead Generation)

Optimising for conversions is a crucial step in driving valuable actions on a plumber’s website, such as filling out a contact form or making a purchase, and Facebook’s Conversions objective provides a powerful tool to achieve this goal. By using this objective, plumbers can help their plumbing business thrive by driving leads, sales, and revenue.

Facebook’s Conversions objective offers the following key benefits:

Average cost-per-lead of $15.70: Facebook’s Conversions objective helps plumbers achieve a lower cost-per-lead, making their ad spend more efficient.

Machine learning optimization: Facebook’s algorithm automatically optimizes ad campaigns for the best possible conversion outcomes, ensuring plumbers reach high-intent audiences.

Track conversions and measure ROI: By tracking conversions, plumbers can measure the effectiveness of their Facebook ad campaigns and make data-driven decisions to optimise their ad spend, ad creative, and targeting.

Install the Facebook Pixel: To set up a Conversion campaign, plumbers need to install the Facebook Pixel on their website, which tracks conversions and allows Facebook to optimise ad delivery for maximum ROI.

How to Get The Most Out of Your Plumber Facebook Ads

To maximize the impact of their Facebook ads, plumbers must carefully consider their target audiencead design, and budget allocation to guarantee they are reaching the right people with the right message at the right time.

By targeting specific demographics, interests, and behaviors, plumbers can increase the effectiveness of their Facebook ads and reach potential customers who are more likely to need their services.

Using bright colors and visually appealing images in Facebook ads can help grab the attention of potential customers and increase engagement rates.

Additionally, plumbers can optimise their ads for mobile devices, as most Facebook users access the platform on their mobile devices, to reach a larger audience and increase conversions.

With a daily budget as low as $5, plumbers can start running Facebook ads and reach a targeted audience, making it a cost-effective way to generate leads and grow their business.

Frequently Asked Questions

How to Get Better Results on Facebook Ads?

To get better results on Facebook Ads, set clear goals, create engaging content, and target ideal customers using precise targeting tools, while regularly reviewing and adjusting ad strategies to optimise ad spend and drive desired outcomes.

How to Boost Facebook Ads Effectively?

To boost Facebook ads effectively, start with a complete Business Page, plan campaigns with clear goals and targeting, create engaging content, and measure success with analytics, ensuring a strong online presence and optimized advertising dollars.

How to Master Facebook Ads?

To master Facebook ads, start by setting clear goals, crafting engaging content, and leveraging precise targeting tools to reach ideal audiences, ensuring maximum ROI and driving conversions through data-driven decision making.

How Do I Get Consistent Results With Facebook Ads?

To achieve consistent results with Facebook ads, establish a complete business page, set clear goals, and target ideal customers. Create engaging content, measure success with analytics, and regularly review performance to optimize ad campaigns.


Mastering Facebook ads for plumbers requires a strategic approach to reach target audiencesdrive conversions, and maximise ROI.

By optimising ad design, targeting, and budget allocation, plumbers can create effective ad campaigns that showcase their services, increase online visibility, and build trust with potential clients.

Effective Facebook advertising enables plumbers to reach the right people with the right message at the right time, increasing engagement rates and driving sales and revenue for the plumbing business.

If you need help generating leads for your business get in touch with us today!

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