Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent years about the difference between demand generation and lead...
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some cases use the same letters for different terms! Two of the acronyms most...
Have you been looking for new ways to market your business, but aren’t sure where to start? It might be time to get back to basics. In this series, we’ve been looking at all of the different theories and strategies that make up the wider world of marketing, and today...
We all know that the purpose of any marketing effort all comes down to one thing – leads. Even if your strategy is just to build brand awareness, it’s still the first step in the sales funnel with the ultimate goal of convincing new prospects to buy from you. If...
When you think of your business, you probably think of the employees within it, your branding, your offices, and what you do. And all of that would be right. But in terms of presenting your business to customers, it’s often not the most effective method for connecting...
Have you ever tried to sit down and write about yourself, and suddenly felt like you had nothing to talk about? Everything you’ve done seems unimportant, and you aren’t sure what you should actually be writing anyway? That’s how most people feel when it’s time to...
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in the world are using content as part of their marketing efforts, and it’s...
When someone goes to google looking for the kind of things your business sells, you want to show up. Preferably at the top of the page! Luckily you’re not left to the whims of a search engine, and there is actually something you can do to improve your chances of...
Around this time every year, you’ll see experts in every industry look forward and predict what the coming 12 months will hold. And content marketing really is no different. The last 2 years have been transformative in the world of content marketing, and so many...
As we move into 2022, there are a few content marketing trends that businesses should be aware of. In this blog post, we will discuss some of the most important trends to keep in mind as you plan your marketing strategy for the year. These trends will help you create...
In a world that’s becoming more and more digital as the days go by, it’s never been more important for businesses to be found online. SEO is a huge part of achieving that, and yet it always amazes us just how many business owners aren’t aware of what SEO is and what...
We’re often asked about how important content is for a business, and if you can get away with doing nothing, or the bare minimum. And our answer is always the same – no. In the digital age, consistent content marketing is an essential part of your marketing strategy....