Have you ever wondered what we marketing folks do all day? When we sit in front of our computers with hundreds of windows open, what is it we’re up to, and how does it all work? Thankfully, marketing isn’t some secret dark art! It’s just another part of running...
Digital Marketing Articles
Here you will find all of the posts in our Digital Marketing category. Find your Roar!
Why Is Content Marketing Important?
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s still floating around your head, or the meme you saw on Facebook that...
PPC Remarketing – The What, Why And How
Do you ever get the feeling that an advert is following you around the internet? You looked at a product or service on a company website once - but decided not to buy it right away. And suddenly everywhere you go you’re seeing adverts pop up for that company and that...
How To Perform An SEO Audit On Your Website
Did you know there’s no such thing as ‘SEO’? Search Engine Optimisation is a term thrown around a lot, but the truth is SEO isn’t just one thing. It’s a huge network of information and strategy, all designed to do one thing – get you to the first page of Google ahead...
How Online Reviews Benefit SEO
We all love a good review. Something that helps us learn and grow, and leaves us feeling all warm and fuzzy at the same time. But did you know that reviews can also be a big help to your online marketing? Specifically with your SEO and getting found online. It’s not...
The Benefits Of SEO For Business
Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t...
What Is Demand Generation?
Have you ever heard of demand generation? Depending on what business circles you mix in you might have a very good idea of what it is, or no clue at all. There’s been a lot of confusion in recent years about the difference between demand generation and lead...
SEO and SEM – What’s the Difference?
When it comes to digital marketing there are a lot of acronyms to get your head around. That’s not made any easier by the fact that a lot of them are similar, describe similar things, or in some cases use the same letters for different terms! Two of the acronyms most...
What Is A Promotion Mix?
Have you been looking for new ways to market your business, but aren’t sure where to start? It might be time to get back to basics. In this series, we’ve been looking at all of the different theories and strategies that make up the wider world of marketing, and today...
How To Generate Leads Through Content Marketing
We all know that the purpose of any marketing effort all comes down to one thing – leads. Even if your strategy is just to build brand awareness, it’s still the first step in the sales funnel with the ultimate goal of convincing new prospects to buy from you. If...
How To Write An About Us Page
Have you ever tried to sit down and write about yourself, and suddenly felt like you had nothing to talk about? Everything you’ve done seems unimportant, and you aren’t sure what you should actually be writing anyway? That’s how most people feel when it’s time to...
How To Create A Successful Content Marketing Strategy
There’s no denying that content marketing is one of the most popular methods of marketing at the moment, and it looks to be here to stay for the foreseeable future. 9 out of every 10 marketers in the world are using content as part of their marketing efforts, and it’s...