We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...
In the past, we’ve talked quite a lot about content marketing. From why it’s important and how to use it to generate leads, to upcoming trends and how to create a successful content marketing strategy. But in all of that, we’ve not really addressed the biggest...
Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build...
In January 2022, Google launched an update to their algorithm called the ‘page experience score’. This was a significant update and gave developers an insight into how Google measures the user experience on a website, which feeds back into the overall performance of...
You've probably noticed how some brands feel more like friendly neighbours than faceless corporations. That's no accident—it's community marketing at work. This modern approach moves beyond traditional advertising to create genuine connections between businesses and...
Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...
When you hear the words ‘marketing’ and ‘automation’, in the same sentence, you might think we’ve gone a bit mad. That Marketing is a very human and fluid thing, and not something you can set to a timer to go off on a schedule. But, that’s where you’re just a little...
In our opinion, small business owners are superheroes. They deal with a huge amount of stress and work on a daily basis, often wearing several different hats (or costumes) throughout the day to make sure their business stays afloat. Your average small business owner...
Do you have a website? If you do, what do you do with it? That might sound like a strange question because most business owners don’t realise they need to do anything with it. They build it, and then it just sits there. But your website is the foundation of your...
How much do you know about SEO? Would you say you’re fairly familiar with the concept, but not the nitty gritty or how it works? What about SEM? Don’t worry if you don’t really have a clue – that’s the term that often trips people up! SEO and SEM are often used...
Have you ever wondered what we marketing folks do all day? When we sit in front of our computers with hundreds of windows open, what is it we’re up to, and how does it all work? Thankfully, marketing isn’t some secret dark art! It’s just another part of running...
In the world of SEO, not all keywords are created equal. Some are more in demand than others, can gain you more success, or are even structured differently to achieve different things. If you’re not familiar with what a keyword is – it’s the focus word used on each...