Starting a business isn’t easy, especially if you’re looking to expand and grow. To do that, you need to make sure you have a strong digital presence, and that means making nice with the search engines. This can feel like an uphill battle, especially if you don’t really know what you need to do – just that you need to do something.
The good news is that SEO can do everything you need in that regard. The bad news? It’s not exactly that simple! So today we’re going to look at the benefits of SEO for your business, and why it’s worth your while investing in an SEO specialist. In this article, we cover the benefits of SEO for business.
What Can SEO Do For My Business?
Drive traffic to your website
One of the biggest benefits of SEO is the increase in organic visibility and website traffic. An effective SEO strategy should always end in a user landing on your site on the relevant page for them, when your brand can take over and entice them to buy. There is nothing else in the world that can deliver this other than SEO.
With more traffic to your website comes more sales. It really is as simple as that. If you’ve done SEO right, your website should be a smoothly oiled machine ready to convert users into paying customers.
A brand is only as good as its visibility. If people can’t find you, then they can’t buy from you. SEO puts your name in front of millions of users every day, and even if they don’t buy from you then and there, your name will be in their mind for next time.
Reach more people
If you limit your marketing to just those who stumble upon your website by accident, you’re going to significantly limit your success. Good SEO will open up your business to the entire world, reaching every corner of your target market in the process.
A lot of marketing efforts can feel like throwing money at a wall and seeing what sticks. But with SEO you have access to a huge wealth of real-time data, so you can see exactly what’s working and what isn’t, see new opportunities you might not have noticed and make sure your investment is working hard for you.
Why Hire An SEO Specialist?
Because you can’t possibly know everything! You have your own business to run, and you’re an expert in what you do. But SEO is a huge, messy web of things, and when you get down to the details it’s quite complicated. You could research it yourself, but it would take a lot of time and effort to learn, not to mention keep up with all of the constant changes Google makes to its algorithms. SEO companies also have access to tools that have been tried and tested on thousands of sites over the years and are designed to help them uncover the inner workings of a website and design the perfect SEO strategy for each one. These tools aren’t available to the general public and are just one of the many reasons you’re always going to get better results with an SEO consultant than on your own.
5 Tips For Improving Your SEO
Know Your Target Audience
Good SEO is all about knowing who your audience are and being able to target them with laser focussed content. There are lots of other fiddly bit as well, but this concept is at the heart of it all. Because when you know who your target audience is and everything about them, it becomes easy to market your products and services, create content and narrow down the right keywords to use. So before you do anything, do your research and find out everything you possibly can about your audience.
On the face of it, most people think SEO is all about keywords or making your website quick and responsive. And those things do matter. But they aren’t the be all and end all. There are hundreds of different elements to SEO, and most of them can be found in the back end of your website. Here, technical issues can be holding back your SEO efforts, and the only way to see success is to fix them. This includes things like loading speed, duplicate pages, redirect errors and metadata, not to mention lots of other complicated things. If you don’t know how to fix these things (or where to look), we recommend you hire an SEO agency to help give your website a technical makeover. It might not look any different at the end, but your SEO will improve dramatically!
Register (And Optimise) Google Business Profile
Having a good Google Business Profile listing is an absolute essential for good SEO. When you’re running a business, be it a start-up or an established company, you need to make it very easy for people to find you online, and on Google Places. A Google Business Profile listing makes it very easy for you to be found online, helps you show up in more results and gets your little pin on the Google Map – all of which is great for SEO. And best of all, it’s free!
Don’t Forget Your Schema Markup
This is where it gets a bit more complicated. Schema markup is a type of code that you put on your website to help search engines find you better and return more informative results for users. This code tells search engines what your data means, not just what it says, and gives important contextual cues that will help push your website ranking up for relevant searches. At the moment, less than one third of websites are using schema markup, so this is a great way for you to get ahead of the competition.
Get Google Analytics
After you’ve done all that work – go and download Google Analytics, register and get a plugin working on your website. Google Analytics is a workhorse of a tool, and you can use it to tweak and change your SEO strategy on an ongoing basis. This means you can stay ahead of the curve, respond to trends and make sure your customer journey is as smooth as possible, all thanks to data.
At Lion Spirit Media, we believe that SEO is a beautiful, multi-faced thing, and that no one person can know everything you need to get it all right. So if you want to see the benefits of SEO for your business, but all of that info looks a bit scary, let us help you out. We’ve spent years working with search engines, understanding how they work and keeping up to date on the latest changes, all so that we can pass that knowledge on to you. Our experts can craft a tailored SEO strategy for your business that’s guaranteed to get your roar heard far and wide, and then put it all in place for you. So all you have to do is watch the sales roll in! We even have SEO Packages to keep the process simple.
If you’d like to know more, just get in touch with the team today to book your free consultation.