In today’s digital marketing landscape, creating an effective content marketing strategy is essential to engage with your audience and generate leads. One of the most powerful tools you can add to your strategy is an eBook. But how exactly do you make the most of...
If you're a small business owner looking to generate more local leads, listicles can be your secret weapon. This highly shareable format makes content easier to read, improves engagement, and—when done right—boosts your SEO visibility. In fact, listicles account for...
When Yardley London started selling lavender soap in 1770, they had no competition — and no need for marketing. Today, the beauty world couldn’t be more different. New brands launch every week, the digital space is crowded, and winning customer attention is a daily...
As a small business owner—whether you're a plumber, salon owner, solicitor, or tradesperson—you’ve probably heard conflicting advice about what’s “essential” for growing your business. But there’s one thing every successful local business has in place, and that’s a...
If you’ve ever struggled to write copy that turns visitors into customers, you're not alone. Whether you're a plumber looking to book more callouts, a solicitor aiming to get more enquiries, or a salon wanting to fill your appointment book—great copy matters. That’s...
If you’re looking to grow your local business, boost your online visibility, and get seen as the go-to expert in your industry—whether you're a plumber, salon owner, or solicitor—digital PR could be your secret weapon. At its core, digital PR is about getting your...
Looking for more leads for your legal practice? You're not alone—and in 2025, the first place your potential clients go when they need legal help is Google. In fact, 81% of all purchase journeys begin with an online search[^1], including searches for solicitors,...
If you’re trying to get your business seen online, you’ve probably heard the term keyword thrown around. But did you know not all keywords are created equal? In fact, one type — the long-tail keyword — is a powerful tool for helping local businesses (like plumbers,...
Looking to take your beauty brand to the next level? Whether you're running a salon, launching a skincare line, or growing an indie cosmetics business, knowing what's working in the beauty marketing world can give you a serious edge. In 2025, beauty brands that win...
If you’re serious about getting more traffic and leads from Google, your sitemap could be playing a much bigger role than you think. A sitemap isn’t just a behind-the-scenes tech tool for developers — it’s a powerful way to help search engines understand your website,...
Running a small business is no easy feat. One minute you're on the tools, the next you're handling invoices, chasing leads, or posting on social media. Marketing often ends up squeezed in “when there’s time” — and let’s face it, there’s never really time. That’s...
If you're trying to rank higher on Google, drive more leads, or simply get found online by the right people — keyword research is where it all starts. Understanding what your potential customers are actually searching for is one of the most powerful ways to grow your...