In our opinion, small business owners are superheroes. They deal with a huge amount of stress and work on a daily basis, often wearing several different hats (or costumes) throughout the day to make sure their business stays afloat. Your average small business owner has been an accountant, a salesman, an artist and a debt collector – sometimes all before lunchtime! And on top of all that, they need to market their business as well.
Luckily, that’s something we can help with. For small businesses, hiring a marketing agency can be a godsend, allowing them to focus on delivering work and nurturing relationships while knowing that their marketing is being handled by the experts. Sure, you could do your marketing yourself, but when you can hire a small business marketing agency to help, why would you?
Why Small Businesses Need Marketing
Your business could have the most amazing product in the world – something that solved every single problem your target market has in a single place, with no effort on their part – but without marketing, it wouldn’t matter. Because no one would know you were there, or that you’d created this amazing thing they really needed.
Marketing is the bedrock to successful business growth. Without it, you might get a few passers-by who discover your business by accident, but you’re never going to attract new customers and sustain the sales you need to grow into a thriving business. Marketing is what spreads the word about your business, connecting you with prospects and letting them know that you exist, and what you can do to help. It keeps you in their mind over time, building up brand reputation and ensuring that when they are ready to buy, you’re the people they come to. It widens your net and allows you to expand out, making more sales and developing even more amazing products and services.
Without marketing, your business will never have a lasting impact, and won’t really grow past the start-up stage. So if you don’t have the skills to do it yourself, we highly recommend hiring a marketing agency to help you.
Small Business Marketing Support
Since every small business is different, it can be challenging to think of how one marketing agency could help lots of different businesses. But the beauty of a marketing agency is that they don’t need to be part of your industry to market your business. Their skills lie in the art of marketing, and with a little research, they can tailor that knowledge to any industry they need. So, one marketing agency will be able to support a number of small businesses with all of their marketing needs. For example, a marketing agency can help a small business with:
- Content creation (web pages, blogs, eBooks etc)
- Web design
- Social media marketing
- Email marketing
- Digital marketing strategy
- Google Ads & PPC
- Consultancy and advice
- Media Relations/PR
Just to name a few things. A good marketing agency will work with you to understand what you need, make suggestions about new avenues to explore, and create a bespoke package that will deliver all the support you need.
When DIY Isn’t The Answer
It’s important to point out that while a small business owner could technically do all of the things needed to market their businesses themselves, they probably don’t, or shouldn’t. For one thing, you don’t have the time! The life of a small business owner is hectic, and marketing is no small task, which means you will constantly be behind on what you need to do, and you won’t get the best results for it. You’ll also be spending a lot of time learning all of the theories and techniques you need and spending a lot of money on the tools needed to make your efforts more successful. All of which is time you could be spending on delivering more work, nurturing relationships and generally growing your business.
Yes, some things are definitely better done by the owner themselves. For example, interacting on social media, going to networking events or overseeing the general performance of marketing efforts should all be on the owner’s radar. But posting regular updates on social media, sending newsletters to your new contacts, or generating performance reports? They can all be handled by a marketing agency. Along with your content marketing strategy, designing your adverts, running PPC campaigns and improving your SEO. After all, a marketing agency is there to make sure you succeed, so why not let them help you? We know that hiring a marketing agency can seem a bit daunting at first, but once you get over the initial worry, you’ll see just how valuable having an expert on your side can be. Hiring a small business marketing agency is the perfect way to ensure your marketing hits the right spot with the right people every time, all while giving you space and time to focus on delivering the work and growing your business. At Lion Spirit Media, we support businesses like yours with all aspects of your marketing, from strategy and planning to content writing, advertising and SEO. If you would like to make sure your ROAR is heard throughout the business jungle, we would love to help. Just get in touch to book your free consultation.