Market research is a big and important part of your marketing strategy. As we navigate through the Covid-19 business landscape, it can offer clarity and direction at a time when it’s easy for the current circumstances to overwhelm us and throw us into uncertainty....
Our very first Entrepreneur Empowerment interview is with Patrick Kelly, founder of cloud-connected technology provider, Adapt. Delving into "the entrepreneur's condition", we explore Patrick's first glimpse of his entrepreneurial spirit, how this inspired him to set...
It's here! Our brand new Entrepreneur Empowerment series. We're talking to entrepreneurs in the midst of launching or growing their brands, as well as delving into those founders who've made it into the hall of entrepreneurship fame. We want to see what it is that...
We recently paired up with Rachel Whittaker, Founder of Indie Beauty Delivers for our extensive ebook with Croda on the contract manufacturing world. We've believed in the power of community for as long as we can remember. And we've seen how building one for...
We're ecstatic that our new indie beauty ebook with ingredient supplier Croda is here and ready for download. We've teamed up with indie beauty arm of Croda to bring its audiences an 80-page indie beauty how-to guide. Delving into everything you need to know about...
The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...