We talk about content marketing a lot at Lion Spirit Media. What is it, how does it work, what kinds of content can you create for your strategy? But one of the elements we don’t explain as much is why small businesses specifically can benefit from content marketing....
We talk a lot about the importance of content marketing, and how you need good content to fuel your social media, email campaigns and your marketing in general. But we haven’t talked a whole lot about how to actually write good content. And if your content isn’t good,...
In the past, we’ve talked quite a lot about content marketing. From why it’s important and how to use it to generate leads, to upcoming trends and how to create a successful content marketing strategy. But in all of that, we’ve not really addressed the biggest...
Email marketing is a great way to stay in touch with your customers and promote your business. By sending out regular newsletters, you can keep your customers updated on your latest products, services, and special offers. You can also use email marketing to build...
In January 2022, Google launched an update to their algorithm called the ‘page experience score’. This was a significant update and gave developers an insight into how Google measures the user experience on a website, which feeds back into the overall performance of...
You've probably noticed how some brands feel more like friendly neighbours than faceless corporations. That's no accident—it's community marketing at work. This modern approach moves beyond traditional advertising to create genuine connections between businesses and...
Have you ever clicked on a website but quickly realised it isn’t the right thing and clicked off it again? Congratulations! You ‘bounced’. Yes, we know that sounds strange, but we’re talking all about bounce rate today, which is exactly that. It’s the measure of how...
When you hear the words ‘marketing’ and ‘automation’, in the same sentence, you might think we’ve gone a bit mad. That Marketing is a very human and fluid thing, and not something you can set to a timer to go off on a schedule. But, that’s where you’re just a little...
In our opinion, small business owners are superheroes. They deal with a huge amount of stress and work on a daily basis, often wearing several different hats (or costumes) throughout the day to make sure their business stays afloat. Your average small business owner...