Building your website on a custom CMS can lead to significant long-term challenges. You'll face higher maintenance costs, security vulnerabilities, and limited access to community support and resources. The system's dependency on specific...
Articles Written by Nick Jolliffe
About Nick Jolliffe
Blog posts written by Nick Jolliffe
How to Enable Custom Field Search in WordPress Admin (no plugin)
WordPress admin's default search functionality only covers post titles and content, leaving custom field data unsearchable. This limitation can significantly impact content management efficiency, especially for sites heavily utilising custom fields. The provided code...
A Complete Guide to the STP Marketing Model
If you're struggling to make your marketing efforts more effective, you'll find the STP Marketing Model to be an invaluable framework for your strategy. While many businesses attempt to appeal to everyone, this approach often leads to wasted...
How to Market a Hair Salon
You're about to discover proven strategies that can transform your hair salon from a neighbourhood secret into a thriving beauty destination. While you've likely mastered the art of perfect cuts and stunning colour treatments, marketing your salon effectively requires...
What Are Dynamic Websites?
When you're browsing modern websites, you'll notice that many of them seem to know who you are, remember your preferences, and update their content without reloading the page. These aren't static web pages but dynamic websites that adapt and respond to your actions in...
How to Generate High-Quality Boiler Install Leads
Learn how to leverage targeted digital marketing strategies to capture high-quality boiler leads for your business.
9 Backlink Strategies for SEO Success
You've likely heard that backlinks are essential for SEO success, but you may not realise just how dramatically they can transform your website's authority and visibility in search results. While many businesses chase after any link they can get, the...
Why Your Business Needs SEO
If you've been wondering why your competitors consistently outrank you online, SEO might be the missing piece in your digital strategy. You're not just competing for attention anymore - you're competing for visibility in a space where 93% of online...
A Beginners Guide to Listicles
You've probably encountered countless listicles while scrolling through your social media feeds, and there's a good reason they're everywhere: they work. As a content format that captures 36% of all shared online material, listicles offer...