Master the art of plumbing business advertising with essential strategies that can transform your visibility; discover how to implement these techniques effectively.
How to Advertise a Plumbing Business (And Actually Attract Local Leads)
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Articles Written by Nick Jolliffe
About Nick Jolliffe
With 16 years in project and team management, I love to strategise, organise content calendars, and ensure every detail of your content marketing and communications is taken care of. At Lion Spirit Media, I specialise in the more technical side of digital marketing like SEO, Web Design and Marketing Automation.With technology a helpful and necessary extension across global teams, I’m never happier than when using digital marketing capabilities, software and automation to maximise your business’s success.I use my leadership, analytical and organisational expertise to consider how best digital marketing technologies, techniques and trends can be used to achieve your growth goals. It’s not tech for tech’s sake — it’s well-thought-out, tailored strategies for you.When I’m not catching up on the latest tech and gadget news, you’ll find me travelling or perfecting my latest dish (which I’ll have inevitably picked up from a recent travelling adventure!).
Blog posts written by Nick Jolliffe
How to Use eBooks in Your Content Marketing to Drive Leads
In today’s digital marketing landscape, creating an effective content marketing strategy is essential to engage with your audience and generate leads. One of the most powerful tools you can add to your strategy is an eBook. But how exactly do you make the most of...
The Ultimate Beginner’s Guide to Listicles
If you're a small business owner looking to generate more local leads, listicles can be your secret weapon. This highly shareable format makes content easier to read, improves engagement, and—when done right—boosts your SEO visibility. In fact, listicles account for...
How to Create a Powerful Digital Marketing Strategy for Your Beauty Business
When Yardley London started selling lavender soap in 1770, they had no competition — and no need for marketing. Today, the beauty world couldn’t be more different. New brands launch every week, the digital space is crowded, and winning customer attention is a daily...
Plumbing Lead Generation: 8 Proven Strategies to Get More Plumbing Leads
If you run a plumbing business, you know that generating consistent leads is crucial for sustainable growth. But how do you ensure your phone keeps ringing with new inquiries — especially when competition is fierce? In this guide, you'll discover 9 proven lead...
Which Marketing Model Should You Use? A Guide for Small Business Success
As a small business owner—whether you're a plumber, salon owner, solicitor, or tradesperson—you’ve probably heard conflicting advice about what’s “essential” for growing your business. But there’s one thing every successful local business has in place, and that’s a...
The PAS Framework: How to Write Copy That Converts Local Leads into Customers
If you’ve ever struggled to write copy that turns visitors into customers, you're not alone. Whether you're a plumber looking to book more callouts, a solicitor aiming to get more enquiries, or a salon wanting to fill your appointment book—great copy matters. That’s...
What Is Digital PR and Why Does It Matter for Small Businesses?
If you’re looking to grow your local business, boost your online visibility, and get seen as the go-to expert in your industry—whether you're a plumber, salon owner, or solicitor—digital PR could be your secret weapon. At its core, digital PR is about getting your...
Digital Marketing for Law Firms: How to Generate More Leads Online in 2025
Looking for more leads for your legal practice? You're not alone—and in 2025, the first place your potential clients go when they need legal help is Google. In fact, 81% of all purchase journeys begin with an online search[^1], including searches for solicitors,...