What is a Digital Marketing Agency and Why should you hire one?

Originally Published: 17 September 2021
Last updated: 18 March 2022
Written by: Nick Jolliffe

Reading Time: 6.085 minutes

Categories: Digital Marketing
What Is A Digital Marketing Agency And Why Should You Hire One

If you’re a business owner, then marketing is probably something you have on your radar – even if you’re not doing it right now. But if what you’re good at has nothing to do with marketing, then how are you supposed to know what would be a good marketing strategy? What would appeal to your target market, and what would be the best way to reach out to them? You could do it yourself if you have the time and resources to put into it. Or you could hire someone else. That’s where a digital marketing agency comes in.

What Is A Digital Marketing Agency?

A digital marketing agency is a company you hire to take on some, or all, of your marketing efforts for you. Using their wide knowledge of marketing, and of your industry, they can design a marketing strategy that will help you reach your target market in as cost-effective a way as possible. On top of that, their job is to help you convert those prospects into customers with effective messaging and marketing pipelines, providing you with a good ROI and a much healthier business. Essentially, a digital marketing agency becomes your outsourced marketing department. They can handle everything from strategy to implementation, and then manage your marketing on an ongoing basis. 

What can a Digital Marketing Agency Do For You?

Once you understand what a digital marketing agency does, the question then becomes, what can hiring one do for my business that I couldn’t do myself? And in some ways, you could do some of the things a digital marketing agency can offer. But for many people that would require a significant time investment that doesn’t always tally up with running a business. Plus, there are a few extra elements and benefits a digital marketing agency can bring to your business, including: 

Provide Expertise

A digital marketing agency lives and breathes marketing. It’s all they think about all day. So they are always up to date on the latest tools and techniques, know the data behind what works and what doesn’t, and have a lot of tried and tested expertise they can bring to your business. A truly effective marketing campaign requires a lot of in-depth knowledge in a lot of different areas – and since digital marketing agencies are made up of many different specialists, they have all of this expert knowledge on hand and ready to use. By using a digital marketing agency, you’re essentially cutting out the ‘trial and error’ phase of your marketing, and jumping straight to the things that work.

Value For Money

Generally speaking, there are 3 ways you can handle marketing: do it yourself, hire someone to do it in-house, or outsource it to a digital marketing agency. The first is expensive in terms of time (which we go into in a second), and the second can cost you an awful lot of money and time in hiring, salaries, holidays, tax, etc. Hiring a digital marketing agency however is often the most cost-effective route. You are paying for time and expertise without needing to pay all of the employment costs, and a good agency will be able to produce a strategy that suits your specific requirements, no matter what your budget.

Free Your Time 

Planning and running an effective marketing strategy isn’t a simple task, and it can take a lot of time to get it right – not to mention managing it over time. As a business owner, you’re spinning a lot of plates, and marketing is often the one that gets dropped when things get busy. But if you hire a digital marketing agency you get all of that time back and can spend more time developing your business and delivering your products or services.

Packages That Grow With You

No two businesses are the same, so why on earth would the marketing approach be the same? A strategy and channel that works well for one business may produce no results for another, which is why marketing can never be treated as ‘one size fits all’. A good digital marketing agency knows this, and will design a package that’s bespoke to your needs. And as your business grows and thrives, your marketing package can change to meet those new challenges. When your marketing strategy evolves with you in this way, you don’t have to worry about those periods of stagnation as you work out what will work best next – the experts can make that a smooth transition.

Know What Works 

Digital marketing agencies have been around the block a bit, and they know what works and what doesn’t, for what industries, and why. Because they stay up to date on industry research and trends, they can use all of the knowledge to create a marketing strategy with a much higher rate of success for your business. They will be able to tell you why something would or wouldn’t work for you, what level of engagement you can expect to get, and how to tweak their strategies to suit your customers’ unique behaviours. Knowing what works is what allows them to create that cocktail of marketing ingredients that bring you more leads than ever before.

Measurable Results

Since a digital marketing agency’s job is to get you results, they need to know what’s going on. Marketing agencies will be constantly monitoring the success of your campaigns, making small changes, and reporting the results to you in a way you can understand. They will be able to provide you with detailed reports on your marketing strategies, showing you what people are looking at, for how long, what your conversion rates are, what content people like, and more. Using a digital marketing agency means you will have measurable feedback at all times, so you can really see the ROI you’re getting.

Why should you hire a Digital Marketing Agency?

There are a variety of reasons to hire a digital marketing agency. Perhaps the most pressing reason is that agencies have the experience and know-how to get the most out of digital marketing channels. They understand how to craft a digital marketing strategy, how to target the right customers, and how to create engaging content that will reach the right people.

Additionally, agencies have the tools and resources to execute a digital marketing plan effectively and efficiently. They can help you design and execute paid search campaigns, create and manage social media accounts, and develop and track email marketing campaigns. Finally, agencies can help you analyse and optimise your digital marketing efforts to ensure that you’re getting the most out of your investment.

Ultimately, hiring a digital marketing agency means you as a business owner have more time to focus on your business, while knowing that your marketing is being done in the right way, reaching the right people, and getting you results. At Lion Spirit Media, we support businesses like yours with all aspects of your marketing, from strategy and planning to content writing, advertising and SEO. If you would like to make sure your ROAR is heard throughout the business jungle, we would love to help. Just get in touch to book your free consultation.

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