Content Marketing Service
Content marketing efforts relate to the process of creating valuable, relevant, consistent and high quality content to attract, acquire and engage your audience.
Great content housed in a well-thought-out content marketing strategy spanning digital and offline channels has the power to build an audience, appeal to your target customers, improve your search rankings and develop your thought leadership position.
Why is Content Marketing important?
Most of us have heard the phrase: ‘Content is King.’ And it’s as accurate today as it ever has been. Content can address the needs and questions of your potential customers. It can explain how your brand, product or service is what they are looking for. It can demonstrate your thought leadership and expertise. It can engage, inform, build trust and entertain. Essentially, words are powerful.
The Power of Content
Good content matters to us because it helps us make informed decisions. And it should be created at every stage of the customer journey.
What do our Content Marketing Creation services include?
High quality content can include a range of content products and types of content from blog posts, email marketing, technical PR articles, social media marketing, whitepapers, infographics — that are designed to communicate your thought leadership status in your industry (or jungle!).
Making each piece of content work hard for you is the key to success. And that’s what we do. Our content marketing creation specialists write for your brand and write to get you the results that will help your business succeed. We then take that content and we put it to work across social media channels, emails, newsletters and your blog page, to name just a few.
Combine a Content Marketing Strategy and our Content Marketing Writing Service
To get the absolute best out of our service we can create a Content Strategy unique for your business and then manage it out on a monthly basis for you. We will even measure the results for you so that you can see for yourself the ROI you are achieving.
How do we create the perfect Content Marketing Plan?
1. Audit current content
Before we can start to create a Content Strategy for your business we need to carry out an in-depth audit of your current content to establish:
- What is already working?
- Can this be improved?
- What are the gaps in the current content?
We do the same for other businesses in your industry to gain an understanding of what will work best for your business.
2. Produce new content ideas
Once we have established clear goals for your future content we then start to come up with ideas to fill the gaps in your current content to meet these. At this stage, we come up with content ideas to allow us to create many months of fresh content for your site.
3. Refine existing content and create new content
Now that we have a created a list of great content ideas to match your business goals, we start writing the content starting with what we believe will provide you with the best results.
We also look at improvements that can be made to your existing content, it may just need updating with new ideas to keep it current.
Once written and approved we can upload it directly to your site.
4. Measure the results, tweak and repeat!
Possibly the most important part!
We need to measure the impact the content is having, tweak it to get the best results and add more ideas to the content plan. Overtime your organic search traffic will grow.
Ready to get started?
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We offer regular roaring content packages as a subscription service to provide you with consistent ongoing content.
Get your bespoke content in 5 working days or less.
Prices start at £30+VAT
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Don't forget to Review, Hone and Repeat
“You can’t manage what you can’t measure” - Peter Drucker
Creating great content is wonderful, but how do we know that we’re achieving our goals? We make this a priority. We’ll look at how your website and its users are responding to your content to gain a clear picture of the impact it is having on your brand and business goals.
We like simplicity. That’s why we’ll gather all relevant data and share this with you in a succinct yet comprehensive report so you can see swiftly and clearly how your content is doing. You can then easily talk through the results with your co-founder, share with your team or impress your board members.
Now, here’s the important bit. We take all of that lovely data and make sure we use it to its full potential. That way your content reaches its full potential too. Crafting, managing, measuring and honing your content to ensure it’s consistently reaching your target audiences and getting the traction it deserves is what we love and are here for.
In a survey of 2,190 UK marketers, 86% revealed they use content marketing as a strategic approach. These marketers focus on a content marketing strategy and creation to distribute valuable, relevant and consistent content to attract and retain a clearly defined audience.
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Content Marketing Agency for Hampshire, London, the UK and beyond
Our main offices are in London, but we provide our best content marketing services to brands all around the globe.
You may already have a marketing strategy and key communication messages in place? Fabulous, we can work with you to ensure you’re getting those out to your target audiences in the most look-at-me, engaging and you-can’t-possibly-ignore-me way imaginable. After all, you want your ideal customers to hit your page and be utterly captivated by your words and story that they can’t possibly leave without saying hello.
Or, are you a startup making your first footprints in the digital jungle and want to know how best to use words to connect with your target audiences? If yes, we’ll work with you to find and louden your ROAR. Get readers hooked, loving your brand and coming back for more.
Or, if you’re already the leader of your pack and want to retain your position — while young, hungry and scrappy cubs are clipping at your paws — then we can help secure your place in the pride. We’ll craft strong communication messages, worded perfectly for you, your brand and your customers.
For more info on our content marketing services, give us a shout (or a roar!). We love talking. No question is too big or unimportant. If you fancy chewing the ear of an experienced and friendly content marketer for an hour, set up a free consultation now.
Get Your Paws on Great Content Marketing and Communications