Content Marketing Strategy

A content marketing strategy is a plan that brings ideas, business goals and brand knowledge together. It strives to create, engage with and build an audience by publishing, maintaining and spreading high-quality, exciting, accessible and consistent content.

The art is very much in the planning. We know first-hand the difference writing down and honing a clear, proactive and well-thought-out content marketing strategy has over a vague, reactive and last-minute shoehorn-it-into-Friday one. A strategy and content marketing plan means it simply gets done and delivers results.

Don't forget to Review, Hone and Repeat

“You can’t manage what you can’t measure” - Peter Drucker

1. Measurement

Creating great content is wonderful, but how do we know that we’re achieving our goals? We make this a priority. We’ll look at how your website and its users are responding to your content to gain a clear picture of the impact it is having on your brand and business goals.

2. Reporting

We like simplicity. That’s why we’ll gather all relevant data and share this with you in a succinct yet comprehensive report so you can see swiftly and clearly how your content is doing. You can then easily talk through the results with your co-founder, share with your team or impress your board members.

3. Refinement

Now, here’s the important bit. We take all of that lovely data and make sure we use it to its full potential. That way your content reaches its full potential too. Crafting, managing, measuring and honing your content to ensure it’s consistently reaching your target audiences and getting the traction it deserves is what we love and are here for.

 

Why is a Content Marketing Strategy important?

Your content marketing efforts and communication credentials can have a powerful impact on how people engage with you, your products and your services.

And it will save you time, that’s for sure. But it also does way more than that. Creating a successful content marketing strategy will boost your lead generation capabilities and deliver tangible ROI-driven and ROARing results for your business. It will enable you and your team to:

  • Reaps the rewards of being proactive, efficient and cost-effective (all at the same time)
  • Boast your competitive position in the market as you’ll know how you fair amongst your competitors
  • Take advantage of opportunities by using your content marketing strategy to quickly identify them
  • Measure results accurately, allowing you to react to situations rapidly, adapt when appropriate and respond
  • Celebrate your brand and identify your target audiences to up your rightful market share

What do our Content Marketing Strategy services include?

We become your content marketing partner. If your marketing is not taking you closer to your long-term goals, let’s delve, discover and develop your strategy so that it does.

We’ve found the most popular topics relating to Finding Your ROAR, shouting about it and growing your business are all connected to what you want to achieve, so…

Looking from the ‘outside-in’ gives us the clarity of thought often lost when juggling the everyday demands of a business. Our knowledge comes with the skills necessary to understand your business, the courage to ask real questions (the ones you may avoid asking yourself!) and the expertise to help you drive your business forward.

Here at Lion Spirit Media, our content marketing strategy specialists know how to stop adding to the noise, and instead have a real positive impact. We create and present brand stories that engage with your ideal customers, cut through the irrelevant chatter and produce a powerful ROAR.

If you’re not happy with your high-quality, unique and relevant content, get 1 content piece for FREE!

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Content marketing strategies for Hampshire, London, the UK and beyond

Our main offices are in London, but we provide our best content marketing strategy services to brands all around the globe.

You may already have a marketing strategy and key communication messages in place? Fabulous, we can work with you to form a content marketing strategy that can be successfully integrated into your existing plans to ensure consistent, optimal and ROI-driven results.

Or, are you a startup making your first footprints in the digital jungle and need some support on where to begin? First off, congrats! We can help you develop a solid, proactive and success-inducing content marketing strategy by working with you to find and louden your ROAR.

Or, if you’re already the leader of your pack and want to retain your position — while young, hungry and scrappy cubs are clipping at your paws — then we can help secure your place in the pride with a bespoke and comprehensive strategy. Make sure your ROAR continues to be heard.

For more info on our content marketing strategy services, give us a shout (or a roar!). We love talking. No question is too big or unimportant. If you fancy chewing the ear of an experienced and friendly content marketer for an hour, set up a free consultation now.

 Get Your Paws on Great Content Marketing and Communications