Introduction: A case study is an in-depth, positive, customer testimonial. According to Bright Local, 86% of consumers read reviews for local businesses and this influences customer buying habits. Case studies are an excellent marketing tool for content creators...
Understanding Buyer 2.0 Will Help You Create Successful Marketing Strategies A key feature of marketing is the use of models to understand the buying process – “Sales Funnel”, “Consumer Decision Journey”, “SMART” – they’re everywhere. We do this so we can understand...
Why do you have a blog? Because you want to sell something, spread a message, connect? Your content might be better than anyone else’s, but if nobody reads it, it doesn't count. It’s ‘Schrodinger’s content’: until someone actually reads it, the verdict is out on the...
As automation becomes more common, people are starting to worry about its effects on their livelihoods. Even governments are thinking up solutions to manage the potential job losses. They’re starting to take ideas like “Universal Basic Income” seriously; something...